True Roof Direct Limited

Reference number: 842276

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

IDEAL SALES SOLUTIONS LTD Reference number: 703401 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • True Roof Direct Limited (FRN 842276) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not True Roof Direct.
  • Example: if True Roof Direct refers you to a financial adviser, the advice should come from the principal firm, not from True Roof Direct itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0191 372 9907

  • Address

    Suite 5, Byron House, Hall Dene Way, Seaham Grange Industrial Estate, Seaham, Durham, SR7 0PY, United Kingdom

In the full report: 2 background checks

  • What kind of line 0191 372 9907 is
  • Who else gives the postcode SR7 0PY
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
08680203
Company status
Active
Company type
Private limited company
Incorporated
6 September 2013 (13 years old)
Registered office
5 Byron House Hall Dene Way, Seaham Grange Industrial Estate, Seaham, SR7 0PY, England
Nature of business
  • Roofing activities (SIC 43910)

Directors and company secretaries

Name Role Born Appointed Other companies
Lynne Herrington Director Jun 1964 15 Oct 2015 None
Neil Herrington Director Oct 1964 30 Oct 2024 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 3 people who have been directors, with their dates
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Filed accounts and finances

Year to 30 September 2025Micro-entity accountsNot audited

Net assets

£63.4k

−1.6% from £64.4k

Employees (average)

5

+67% from 3

Owed within a year

£79.1k

−28% from £110k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 08680203. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

True Roof Direct’s history from the FCA register and Companies House, newest first.

Key events (4) All events (8)

2019

17 May 2019

  • Became an introducer appointed representative

FCA register

2016

6 May 2016

  • Lynne Herrington took control (75–100% of shares)

Companies House

2015

15 October 2015

  • Board replaced: its only director left and a new director took over

Companies House

2013

6 September 2013

  • Incorporated at Companies House

Companies House

In the full report: all 8 events

  • All 8 events in its history (4 shown here)
  • Every director appointment and resignation: 4
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Firms connected to True Roof Direct

Other FCA-listed firms that share a director, phone number or address with True Roof Direct. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like True Roof Direct

Other firms of the same type (home improvement or trades), nearest first.

In Seaham

A & G Plumbing (Tyne & Wear) LimitedSeahamAppointed representativeIntegrity Plumb LimitedSeahamAppointed representative

In the Sunderland (SR) postcode area

Aquacore LtdSunderlandAppointed representativeAzure Bathrooms and Heating LimitedSunderlandAppointed representativeCK Contractors North East LtdSunderlandAppointed representativeCSM Trade NE LTDSunderlandAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on True Roof Direct

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 8 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is True Roof Direct Limited FCA authorised?
True Roof Direct Limited (FRN 842276) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for True Roof Direct?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. True Roof Direct Limited (FRN 842276) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not True Roof Direct. Example: if True Roof Direct refers you to a financial adviser, the advice should come from the principal firm, not from True Roof Direct itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is True Roof Direct’s phone number?
The FCA register lists the phone number 0191 372 9907 for True Roof Direct. If you were given different contact details, use these to check with the firm before going any further.
Is True Roof Direct a scam or clone?
True Roof Direct is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with True Roof Direct?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for True Roof Direct's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns True Roof Direct?
Companies House lists one person with significant control of True Roof Direct: Mrs Lynne Herrington (75–100% of shares).
Who runs True Roof Direct?
Companies House lists 2 directors of True Roof Direct: Lynne Herrington and Neil Herrington.
How long has True Roof Direct been in business?
The company was formed on 6 September 2013.
What do True Roof Direct’s latest accounts show?
Its latest accounts, to 30 September 2025, show net assets of £63.4k (−1.6% from £64.4k).

Sources and links

The full report on True Roof Direct Limited

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