Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
Advance Mortgage Funding Limited Reference number: 305008 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Tudor Asset Management Ltd (FRN 573518) is an AR of Advance Mortgage Funding Limited (FRN 305008). When you use Tudor Asset Management's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Tudor Asset Management, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Forward House, 17 High Street, Henley-In-Arden, Warwickshire, B95 5AA, United Kingdom
In the full report: 2 background checks
- What kind of line 07810 135377 is
- Who else gives the postcode B95 5AA
Other names (2)
If you were contacted under any of these names, it is this firm.
- Sarah Wilson Former name: A name it was registered under before.
- Primrose Green Financial Services Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Advance Mortgage Funding Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 16270706 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 24 February 2025 (1 year old)
- Registered office
- 2 Falfield Grove, Birmingham, B31 4LT, United Kingdom
- Nature of business
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- Activities of mortgage finance companies (SIC 64922)
- Financial intermediation not elsewhere classified (SIC 64999)
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Sarah Louise Wilson | Director | Sep 1975 | 24 Feb 2025 | 1 other company |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
Key dates in its history
Tudor Asset Management’s history from the FCA register and Companies House, newest first.
2026
13 April 2026
- Changed its registered name from "Sarah Wilson"
FCA register
24 March 2026
- Changed its registered name from "Tudor Asset Management Ltd"
FCA register
2025
24 February 2025
- Incorporated at Companies House
- Sarah Louise Wilson took control (75–100% of shares)
Companies House
2012
25 January 2012
- Became an appointed representative
FCA register
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 1
Firms like Tudor Asset Management
Other firms of the same type (insurance broker), nearest first.
In Henley-In-Arden
In the Birmingham (B) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Tudor Asset Management
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- All 8 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Tudor Asset Management?
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Is Tudor Asset Management a scam or clone?
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Who owns Tudor Asset Management?
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How long has Tudor Asset Management been in business?
Does Tudor Asset Management use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk