Viovet Ltd: FCA regulated?

Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Appointed for 10 years
Protected through the principal
No FCA actions
Active company since 2011

Responsible principal firm

PET PROTECT LIMITED Reference number: 311794 Authorised View firm →

What does this mean?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
Viovet Ltd (FRN 730626) introduces customers to PET PROTECT LIMITED (FRN 311794). Any regulated advice or arranging is done by the principal, not Viovet.
Example: if Viovet refers you to a financial adviser, the advice should come from the principal firm, not from Viovet itself.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

viovet.co.uk (opens in a new tab)
Phone number

01582 842096
Address

Pinnacle House, Stangate Crescent, Borehamwood, Hertfordshire, WD6 2XX, United Kingdom

In the full report: 3 background checks

When viovet.co.uk first appeared online, and whether it can receive email
What kind of line 01582 842096 is
Who else gives the postcode WD6 2XX

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Pet Protect Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 07693671 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 5 July 2011 (15 years old)
Registered office: 16th Floor 20 Eastbourne Terrace, London, W2 6LG, England
Nature of business: Retail sale via mail order houses or via Internet (SIC 47910)
Veterinary activities (SIC 75000)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Michael Andrew Thornhill	Director	Jan 1973	10 Jan 2021	1 other company
Emmanuel Agbedeyi	Director	Jul 1976	6 Jun 2024	None
Matthew Justin Lorimer	Secretary	Not published	14 Nov 2022	–

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company: 1
still active: 1

In the full report: all 1 company, named

What each company does, and whether it is still trading
Which of these 2 directors sit on each board, and since when
Any that went into liquidation or administration
All 13 people who have ever been directors, with their dates

Key dates in its history

Viovet’s history from the FCA register and Companies House, newest first.

Key events (3) All events (27)

2022

31 October 2022

Pinnacle Pet Group Limited took control (75–100% of shares)

Companies House

2016

1 January 2016

Became an introducer appointed representative

FCA register

2011

5 July 2011

Incorporated at Companies House

Companies House

In the full report: all 27 events

All 27 events in its history (3 shown here)
Every director appointment and resignation: 24

Firms like Viovet

Other firms of the same type (retailer), nearest first.

In Borehamwood

Moreham Wood LimitedBorehamwoodAppointed representative Reilly the Titanium Bike Co. LimitedBorehamwoodAppointed representative Studiospares Europe LimitedBorehamwoodAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Viovet

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

1 other company its directors have run, named
3 background checks on its contact details
All 27 events in its history

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Frequently asked questions about this firm

Is Viovet Ltd FCA authorised?

Viovet Ltd (FRN 730626) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does introducer appointed representative mean for Viovet?

An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Viovet Ltd (FRN 730626) introduces customers to PET PROTECT LIMITED (FRN 311794). Any regulated advice or arranging is done by the principal, not Viovet. Example: if Viovet refers you to a financial adviser, the advice should come from the principal firm, not from Viovet itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Viovet’s phone number and website?

The FCA register lists the phone number 01582 842096 and the website viovet.co.uk for Viovet. If you were given different contact details, use these to check with the firm before going any further.

Is Viovet a scam or clone?

Viovet is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Viovet?

Protection works through Pet Protect Limited, the principal firm responsible for Viovet's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Viovet?

Viovet is owned by Pinnacle Pet Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 31 October 2022.

Who runs Viovet?

Companies House lists 2 directors of Viovet: Michael Andrew Thornhill and Emmanuel Agbedeyi.

How long has Viovet been in business?

The company was formed on 5 July 2011.