Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 11 years
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 30 November 2025
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Walmsley Financial Planning Ltd (FRN 714205) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Walmsley Financial Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Walmsley Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Brunel House, First Floor, 9 Penrod Way, Heysham, Morecambe, LA3 2UZ, United Kingdom
In the full report: 3 background checks
- When walmsleyfinancialplanning.co.uk first appeared online, and whether it can receive email
- What kind of line 01524 932003 is
- Who else gives the postcode LA3 2UZ
Other names (2)
If you were contacted under any of these names, it is this firm.
- Peter David Walmsley Former name: A name it was registered under before.
- Peter Walmsley Financial Planning Advice Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11731930 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 18 December 2018 (7 years old)
- Registered office
- 9 Penrod Way, Heysham, Morecambe, Lancashire, LA3 2UZ, England
- Nature of business
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- Financial management (SIC 70221)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Peter David Walmsley | Director | Dec 1982 | 18 Dec 2018 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
- Both people who have been directors, with their dates
Filed accounts and finances
Net assets
£542
Up £433 from £109
Employees (average)
4
Same as 4
Owed within a year
£21.2k
+20% from £17.7k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11731930. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Walmsley Financial Planning’s history from the FCA register and Companies House, newest first.
2021
5 August 2021
- Changed its registered name from "Peter Walmsley Financial Planning Advice Ltd"
FCA register
2019
6 September 2019
- Changed its registered name from "Peter David Walmsley"
FCA register
2018
18 December 2018
- Incorporated at Companies House
- Peter David Walmsley became the majority owner (50–75% of shares)
Companies House
2015
18 August 2015
- Became an appointed representative
FCA register
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 3
Firms connected to Walmsley Financial Planning
Other FCA-listed firms that share a director, phone number or address with Walmsley Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Walmsley Financial Planning
Other firms of the same type (financial adviser), nearest first.
In Morecambe
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Walmsley Financial Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 8 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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What does appointed representative mean for Walmsley Financial Planning?
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How long has Walmsley Financial Planning been in business?
What do Walmsley Financial Planning’s latest accounts show?
Does Walmsley Financial Planning use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk