Watches2u International Limited

Reference number: 722898

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When watches2u.com first appeared online, and whether it can receive email
  • What kind of line 020 8688 5748 is
  • Who else gives the postcode CR0 4WQ
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Other names (8)

If you were contacted under any of these names, it is this firm.

  • chriselli Trading name
  • krug baumen Trading name
  • sunglasses2u Trading name
  • Toff London Trading name
  • black friday watches Former trading name
  • charles conrad Former trading name
  • high octane action sports Former trading name
  • superior watches Former trading name

FCA permissions and consumer protection

  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (1 permission)
  • Credit Broking

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
04520107
Company status
Active
Company type
Private limited company
Incorporated
28 August 2002 (24 years old)
Registered office
Unit 17, Io Centre 57a Croydon Road, Beddington, Croydon, CR0 4WQ, England
Nature of business
  • Wholesale of watches and jewellery (SIC 46480)

Directors and company secretaries

Name Role Born Appointed Other companies
Daniel Leslie Toffel Director May 1970 28 Aug 2002 4 other companies
Katrina Toffel Secretary Not published 13 Oct 2002 –

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
still active
4

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 2 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 December 2025Full accountsNot audited

Net assets

£1.97m

−1.4% from £2.00m

Cash at bank

£355k

+1.7% from £349k

Owed within a year

£1.85m

−13% from £2.12m

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 04520107. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Watches2u International’s history from the FCA register and Companies House, newest first.

Key events (4) All events (19)

2016

8 April 2016

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

6 April 2016

  • Toff Group Limited took control (75–100% of shares)

Companies House

2002

28 August 2002

  • Incorporated at Companies House

Companies House

In the full report: all 19 events

  • All 19 events in its history (4 shown here)
  • Every director appointment and resignation: 1
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Firms connected to Watches2u International

Other FCA-listed firms that share a director, phone number or address with Watches2u International. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Watches2u International

Other firms of the same type (credit broker), nearest first.

In Croydon

Johanna LittlerCroydonAuthorisedMax Your Finance LimitedCroydonAuthorisedDaniel OreeCroydonAppointed representativeI.W.C. Estate Planning & Management LimitedCroydonAppointed representativePeter WestCroydonAppointed representativePSC Electrical London LtdCroydonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Watches2u International

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 19 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Watches2u International Limited FCA authorised?
Yes, Watches2u International Limited (FRN 722898) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2016 and works as a credit broker. The FCA has placed no limits on its permissions.
What is Watches2u International’s phone number and website?
The FCA register lists the phone number 020 8688 5748 and the website watches2u.com for Watches2u International. If you were given different contact details, use these to check with the firm before going any further.
Is Watches2u International a scam or clone?
Watches2u International is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Watches2u International?
Its FCA permissions do not allow it to hold or control client money. Protection depends on which product you hold and how Watches2u International handles your money, so check the specific product before you commit. You can also refer complaints about Watches2u International to the Financial Ombudsman Service, free of charge.
Who owns Watches2u International?
Watches2u International is owned by Toff Group Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 6 April 2016.
Who runs Watches2u International?
Companies House lists one director of Watches2u International: Daniel Leslie Toffel.
How long has Watches2u International been in business?
The company was formed on 28 August 2002, and has held its current FCA authorisation since April 2016.
What do Watches2u International’s latest accounts show?
Its latest accounts, to 31 December 2025, show net assets of £1.97m (−1.4% from £2.00m) and cash at bank of £355k (+1.7% from £349k).
Does Watches2u International use any other names?
It trades as chriselli, krug baumen, sunglasses2u and Toff London. It has previously used 4 other names, including black friday watches, charles conrad and high octane action sports.

Sources and links

The full report on Watches2u International Limited

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