Wave Direct Limited

Reference number: 988145

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Wave Direct Limited (FRN 988145) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not Wave Direct.
  • Example: if Wave Direct refers you to a financial adviser, the advice should come from the principal firm, not from Wave Direct itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    07498 725958

  • Address

    Unit 21B, The Pantry, Bakers Yard, Christon Road, Gosforth, Newcastle upon Tyne, NE3 1XD, United Kingdom

In the full report: 2 background checks

  • What kind of line 07498 725958 is
  • Who else gives the postcode NE3 1XD
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • Wave Trading name: A name it trades under now.
  • Wave Spas Trading name: A name it trades under now.
  • Wave Sups Trading name: A name it trades under now.
  • Wave Global Former trading name: A name it used to trade under.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Social Money Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
4 August 2017 (9 years old)
Registered office
Unit 21b The Pantry, Bakers Yard, Gosforth, Tyne And Wear, NE3 1XD, England
Nature of business
  • Wholesale of other machinery and equipment (SIC 46690)

Directors and company secretaries

Name Role Born Appointed Other companies
Daniel Simon Luper Director Jul 1984 4 Aug 2017 None
Tom Nicholas John Jeffrey Director May 1986 24 Sep 2019 3 other companies
GROWTH PARTNER LLP Corporate director Not published 24 Apr 2026 None

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
closed down
3

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 11 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 October 2025Small company accountsNot audited

Net assets

−£234k

Down £122k from −£113k

Cash at bank

£407k

+100% from £203k

Employees (average)

20

+5.3% from 19

Owed within a year

£2.49m

+25% from £1.99m

Net assets are negative: on its last balance sheet the company owed £234k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 10899276. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Wave Direct’s history from the FCA register and Companies House, newest first.

2023

10 May 2023

  • Thomas Nicholas John Jeffrey stopped being a part-owner

Companies House

2022

2 December 2022

  • Became an introducer appointed representative

FCA register

2021

2 March 2021

  • Growth Partner LLP became a part-owner (25–50% of shares)

Companies House

2017

25 August 2017

  • Thomas Nicholas John Jeffrey became a part-owner (25–50% of shares)

Companies House

4 August 2017

  • Incorporated at Companies House
  • Daniel Simon Luper became a part-owner (25–50% of shares)

Companies House

In the full report: all 29 events

  • All 29 events in its history (6 shown here)
  • Every director appointment and resignation: 18
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Firms connected to Wave Direct

Other FCA-listed firms that share a director, phone number or address with Wave Direct. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Wave Direct

Other firms of the same type (credit broker), nearest first.

In Newcastle upon Tyne

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Wave Direct

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 29 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Wave Direct Limited FCA authorised?
Wave Direct Limited (FRN 988145) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Wave Direct?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Wave Direct Limited (FRN 988145) introduces customers to Social Money Limited (FRN 675283). Any regulated advice or arranging is done by the principal, not Wave Direct. Example: if Wave Direct refers you to a financial adviser, the advice should come from the principal firm, not from Wave Direct itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Wave Direct’s phone number?
The FCA register lists the phone number 07498 725958 for Wave Direct. If you were given different contact details, use these to check with the firm before going any further.
Is Wave Direct a scam or clone?
Wave Direct is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Wave Direct?
Protection works through Social Money Limited, the principal firm responsible for Wave Direct's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Wave Direct?
Companies House lists 2 people with significant control of Wave Direct: Growth Partner LLP (25–50% of shares) and Mr Daniel Simon Luper (25–50% of shares). Before that, it was controlled by Mr Thomas Nicholas John Jeffrey.
Who runs Wave Direct?
Companies House lists 3 directors of Wave Direct: Daniel Simon Luper, Tom Nicholas John Jeffrey and Growth Partner LLP.
How long has Wave Direct been in business?
The company was formed on 4 August 2017.
What do Wave Direct’s latest accounts show?
Its latest accounts, to 31 October 2025, show net assets of −£234k (down £122k from −£113k) and cash at bank of £407k (+100% from £203k).
Does Wave Direct use any other names?
It trades as Wave, Wave Spas and Wave Sups. It has previously used the name Wave Global.

Sources and links

The full report on Wave Direct Limited

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