What Where When (Cardiff) Limited

Reference number: 827805

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Chrysalis Finance Limited Reference number: 631193 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • What Where When (Cardiff) Limited (FRN 827805) introduces customers to Chrysalis Finance Limited (FRN 631193). Any regulated advice or arranging is done by the principal, not What Where When (Cardiff).
  • Example: if What Where When (Cardiff) refers you to a financial adviser, the advice should come from the principal firm, not from What Where When (Cardiff) itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When churchstreetdentalsurgery.co.uk first appeared online, and whether it can receive email
  • What kind of line 01685 723869 is
  • Who else gives the postcode CF47 0BA
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Church Street Dental Practice Trading name
  • Church Street Dental Surgery Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Chrysalis Finance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
05868379
Company status
Active
Company type
Private limited company
Incorporated
6 July 2006 (20 years old)
Registered office
2 Cwrt Griffin, Rudry, Caerphilly, CF83 3JQ, Wales
Nature of business
  • Dental practice activities (SIC 86230)

Directors and company secretaries

Name Role Born Appointed Other companies
Neil Antony Wilson Director Mar 1970 1 Aug 2007 1 other company
Sarah Jane Wilson Director Mar 1973 1 Aug 2007 None
Sarah Jane Wilson Secretary Not published 1 Aug 2007 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

18 months to 31 March 2025Micro-entity accountsNot audited

Total equity

£60.2k

+129% from £26.2k

Employees (average)

10

Same as 10

Owed within a year

£54.2k

+11% from £49.0k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 05868379. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

What Where When (Cardiff)’s history from the FCA register and Companies House, newest first.

Key events (5) All events (13)

2018

5 December 2018

  • Became an introducer appointed representative

FCA register

2017

1 January 2017

  • Neil Antony Wilson became a part-owner (25–50% of shares)
  • Sarah Jane Wilson became a part-owner (25–50% of shares)

Companies House

2007

31 July 2007

  • Board replaced: its only director left and 3 new directors took over

Companies House

2006

6 July 2006

  • Incorporated at Companies House

Companies House

In the full report: all 13 events

  • All 13 events in its history (5 shown here)
  • Every director appointment and resignation: 6
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Firms like What Where When (Cardiff)

Other firms of the same type (dental or medical practice), nearest first.

In Merthyr Tydfil

Courtland Dental centre limitedMerthyr TydfilAppointed representativeRd Davies LimitedMerthyr TydfilAppointed representative

In the Cardiff (CF) postcode area

A J Sullivan Healthcare LimitedCaerphillyAppointed representativeBds Dentists LimitedCowbridgeAppointed representativeBeynons Dental Surgery LtdBridgendAppointed representativeBroadlands Dental Surgery LimitedBridgendAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on What Where When (Cardiff)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 6 years of accounts, charted
  • All 13 events in its history

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Frequently asked questions about this firm

Is What Where When (Cardiff) Limited FCA authorised?
What Where When (Cardiff) Limited (FRN 827805) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for What Where When (Cardiff)?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. What Where When (Cardiff) Limited (FRN 827805) introduces customers to Chrysalis Finance Limited (FRN 631193). Any regulated advice or arranging is done by the principal, not What Where When (Cardiff). Example: if What Where When (Cardiff) refers you to a financial adviser, the advice should come from the principal firm, not from What Where When (Cardiff) itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is What Where When (Cardiff)’s phone number and website?
The FCA register lists the phone number 01685 723869 and the website churchstreetdentalsurgery.co.uk for What Where When (Cardiff). If you were given different contact details, use these to check with the firm before going any further.
Is What Where When (Cardiff) a scam or clone?
What Where When (Cardiff) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with What Where When (Cardiff)?
Protection works through Chrysalis Finance Limited, the principal firm responsible for What Where When (Cardiff)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns What Where When (Cardiff)?
Companies House lists 2 people with significant control of What Where When (Cardiff): Mrs Sarah Jane Wilson (25–50% of shares) and Mr Neil Antony Wilson (25–50% of shares).
Who runs What Where When (Cardiff)?
Companies House lists 2 directors of What Where When (Cardiff): Neil Antony Wilson and Sarah Jane Wilson.
How long has What Where When (Cardiff) been in business?
The company was formed on 6 July 2006.
What do What Where When (Cardiff)’s latest accounts show?
Its latest accounts, to 31 March 2025, show total equity of £60.2k (+129% from £26.2k).
Does What Where When (Cardiff) use any other names?
It trades as Church Street Dental Practice and Church Street Dental Surgery.

Sources and links

The full report on What Where When (Cardiff) Limited

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