Which Way Financial Solutions Ltd

Reference number: 711870

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Lyncombe Consultants Limited Reference number: 618025 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Which Way Financial Solutions Ltd (FRN 711870) is an AR of Lyncombe Consultants Limited (FRN 618025). When you use Which Way Financial Solutions's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Which Way Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01664 898261

  • Address

    Pera Business Park, Nottingham Road, Melton Mowbray, Leicestershire, LE13 0PB, United Kingdom

In the full report: 2 background checks

  • What kind of line 01664 898261 is
  • Who else gives the postcode LE13 0PB
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Lyncombe Consultants Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
09663841
Company status
Active
Company type
Private limited company
Incorporated
30 June 2015 (11 years old)
Registered office
Which Way Financial Solutions Ltd Pera Business Park, Nottingham Road, Melton Mowbray, LE13 0PB, England
Nature of business
  • Other activities auxiliary to insurance and pension funding (SIC 66290)

Directors and company secretaries

Name Role Born Appointed Other companies
Elizabeth Denton Director Feb 1984 30 Jun 2015 None
Philip Denton Director Dec 1976 30 Jun 2015 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
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Filed accounts and finances

Year to 31 March 2026Micro-entity accountsNot audited

Net assets

£21.9k

+137% from £9,245

Employees (average)

4

Same as 4

Owed within a year

£19.6k

+8.3% from £18.1k

Assets and liabilities

In the full report: all 8 years of accounts

  • Every year from 2019 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 09663841. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Which Way Financial Solutions’s history from the FCA register and Companies House, newest first.

2016

6 April 2016

  • Philip Denton became the majority owner (50–75% of shares)

Companies House

2015

28 July 2015

  • Became an appointed representative

FCA register

30 June 2015

  • Incorporated at Companies House
  • Elizabeth Denton appointed as a director
  • Philip Denton appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms like Which Way Financial Solutions

Other firms of the same type (financial adviser), nearest first.

In Melton Mowbray

Broad & Co.Wealth Management LtdMelton MowbrayAppointed representativeChapmans Financial LLPMelton MowbrayAppointed representativeCleo LaceyMelton MowbrayAppointed representativeElegant Wealth Management LtdMelton MowbrayAppointed representativeJohn BartleyMelton MowbrayAppointed representativeMartin ScholesMelton MowbrayAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Which Way Financial Solutions

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 8 years of accounts, charted
  • All 5 events in its history

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Frequently asked questions about this firm

Is Which Way Financial Solutions Ltd FCA authorised?
Which Way Financial Solutions Ltd (FRN 711870) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Which Way Financial Solutions?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Which Way Financial Solutions Ltd (FRN 711870) is an AR of Lyncombe Consultants Limited (FRN 618025). When you use Which Way Financial Solutions's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Which Way Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Which Way Financial Solutions’ phone number?
The FCA register lists the phone number 01664 898261 for Which Way Financial Solutions. If you were given different contact details, use these to check with the firm before going any further.
Is Which Way Financial Solutions a scam or clone?
Which Way Financial Solutions is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Which Way Financial Solutions?
Protection works through Lyncombe Consultants Limited, the principal firm responsible for Which Way Financial Solutions's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Which Way Financial Solutions?
Companies House lists one person with significant control of Which Way Financial Solutions: Mr Philip Denton (50–75% of shares).
Who runs Which Way Financial Solutions?
Companies House lists 2 directors of Which Way Financial Solutions: Elizabeth Denton and Philip Denton.
How long has Which Way Financial Solutions been in business?
The company was formed on 30 June 2015.
What do Which Way Financial Solutions’ latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £21.9k (+137% from £9,245).

Sources and links

The full report on Which Way Financial Solutions Ltd

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