Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 6 years
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 30 September 2025
Responsible principal firm
MOMENTUM BROKER SOLUTIONS LTD Reference number: 526435 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- White Choice Insurance Solutions Ltd (FRN 923241) is an AR of MOMENTUM BROKER SOLUTIONS LTD (FRN 526435). When you use White Choice Insurance Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from White Choice Insurance Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
Also given by 3 firms that are no longer authorised. Check you are dealing with the firm on this page.
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Address
46 Cliddesden Road, Basingstoke, Hampshire, RG21 3ER, United Kingdom
In the full report: 2 background checks
- What kind of line 0116 238 8880 is, and the 100 other firms that give it
- Who else gives the postcode RG21 3ER
Other names (1)
If you were contacted under any of these names, it is this firm.
- White Choice Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Momentum Broker Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11556817 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 6 September 2018 (8 years old)
- Registered office
- 46 Cliddesden Road, Basingstoke, RG21 3ER, United Kingdom
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Simon Peter Haggith | Director | May 1971 | 6 Sep 2018 | 12 other companies |
| Peter White | Director | May 1980 | 6 Sep 2018 | 3 other companies |
| Simon Haggith | Secretary | Not published | 6 Sep 2018 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 12
- closed down
- 1
- run together
- 3
In the full report: all 12 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 3 companies these 2 directors run together
Filed accounts and finances
Total equity
£35.2k
+22% from £28.9k
Employees (average)
0
Same as 0
Owed within a year
£29.1k
+20% from £24.3k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 11556817. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
White Choice Insurance Solutions’s history from the FCA register and Companies House, newest first.
2020
30 June 2020
- Changed its registered name from "White Choice Ltd"
FCA register
24 March 2020
- Became an appointed representative
FCA register
2018
6 September 2018
- Incorporated at Companies House
- Peter White became a part-owner (25–50% of shares)
- Simon Peter Haggith became a part-owner (25–50% of shares)
- Peter White appointed as a director
- Simon Peter Haggith appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to White Choice Insurance Solutions
Other FCA-listed firms that share a director, phone number or address with White Choice Insurance Solutions. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 12
- share its phone number
- 12
In the full report: all 12 connected firms, named
- How each is linked: the same phone number (12)
- Who links each one: the named directors, with dates
Firms like White Choice Insurance Solutions
Other firms of the same type (insurance broker), nearest first.
In Basingstoke
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on White Choice Insurance Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 12 other companies its directors have run, named
- 2 background checks on its contact details
- 7 years of accounts, charted
- All 7 events in its history
- 12 connected firms, named, and who links them
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Frequently asked questions about this firm
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Does White Choice Insurance Solutions use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk