Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 11 years
- Protected through the principal
- No FCA actions
- Active company since 2006
- Accounts filed up to 31 January 2025
Responsible principal firm
Caravan Guard Limited Reference number: 310409 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Whitehouse Leisure Park Limited (FRN 668707) introduces customers to Caravan Guard Limited (FRN 310409). Any regulated advice or arranging is done by the principal, not Whitehouse Leisure Park.
- Example: if Whitehouse Leisure Park refers you to a financial adviser, the advice should come from the principal firm, not from Whitehouse Leisure Park itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
This company holds another FCA record
A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Towyn Road, Towyn, Abergele, Conwy, LL22 9EY, United Kingdom
In the full report: 2 background checks
- What kind of line 01745 832112 is
- Who else gives the postcode LL22 9EY
Other names (1)
If you were contacted under any of these names, it is this firm.
- Whitehouse Leisure Parks Limited Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Caravan Guard Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 05948614 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 September 2006 (20 years old)
- Registered office
- Banks House, Ty Isa Road, Llandudno, Conwy, LL30 2PL
- Nature of business
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- Holiday centres and villages (SIC 55201)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Jonathan Charles Walker Seldon | Director | Dec 1984 | 20 Nov 2014 | 7 other companies |
| Oliver William Walker Seldon | Director | Dec 1984 | 20 Nov 2014 | 7 other companies |
| Ronald Edward Samuel Seldon | Director | May 1953 | 20 Nov 2014 | 3 other companies |
| Jonathan Seldon | Secretary | Not published | 20 Nov 2014 | – |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 8
- closed down
- 2
- are FCA-registered
- 3
In the full report: all 8 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 3 on the FCA register
- The 7 companies these 3 directors run together
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£5.06m
+2.7% from £4.93m
Cash at bank
£580k
+46% from £398k
Employees (average)
44
+10% from 40
Owed within a year
£2.00m
−1.7% from £2.03m
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 05948614. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Whitehouse Leisure Park’s history from the FCA register and Companies House, newest first.
2021
26 May 2021
- Changed its registered name from "Whitehouse Leisure Parks Limited"
FCA register
2018
15 February 2018
- Changed its registered name from "Whitehouse Leisure Park Limited"
FCA register
2016
17 July 2016
- Sf Parks Ltd gained significant control
Companies House
2015
28 January 2015
- Became an introducer appointed representative
FCA register
2014
20 November 2014
- Board replaced: its only director left and 5 new directors took over
Companies House
2006
27 September 2006
- Incorporated at Companies House
Companies House
In the full report: all 19 events
- All 19 events in its history (6 shown here)
- Every director appointment and resignation: 9
Get the full report on Whitehouse Leisure Park
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 8 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 19 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk