Williams Blackmore Insurance Brokers Ltd
Reference number: 979497
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 4 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 March 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
Movo Partnership Ltd Reference number: 823503 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Williams Blackmore Insurance Brokers Ltd (FRN 979497) is an AR of Movo Partnership Ltd (FRN 823503). When you use Williams Blackmore Insurance Brokers's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Williams Blackmore Insurance Brokers, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Website
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Phone number
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Address
167-169 Great Portland Street, London, Westminster, W1W 5PF, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When wbib.co.uk first appeared online, and whether it can receive email
- What kind of line 07497 497787 is
- Whether W1W 5PF is a shared office: 136 other firms give it
Other names (2)
If you were contacted under any of these names, it is this firm.
- to Williams Blackmore Insurance Brokers Ltd Former name: A name it was registered under before.
- W B Ins Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Movo Partnership Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14184205 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 20 June 2022 (4 years old)
- Registered office
- Wb Ins Limited 167-169 Great Portland Street, London, W1W 5PF, United Kingdom
- Nature of business
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- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Lois Emma Constance Blackmore | Director | Dec 1986 | 20 Jun 2022 | 1 other company |
| William Andrew Brian Williams | Director | Jan 1991 | 1 May 2025 | 1 other company |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- still active
- 1
- run together
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 1 company these 2 directors run together
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£2,971
−70% from £9,978
Employees (average)
4
+100% from 2
Owed within a year
£355k
+293% from £90.5k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14184205. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Williams Blackmore Insurance Brokers’s history from the FCA register and Companies House, newest first.
2024
1 April 2024
- Wbib Holdings Limited took control (75–100% of shares)
Companies House
2023
5 January 2023
- Changed its registered name from "to Williams Blackmore Insurance Brokers Ltd"
FCA register
1 January 2023
- William Andrew Brian Williams became the majority owner (50–75% of shares)
Companies House
2022
27 October 2022
- Changed its registered name from "W B Ins Ltd"
FCA register
21 July 2022
- Became an appointed representative
FCA register
20 June 2022
- Incorporated at Companies House
- Lois Emma Constance Blackmore became a part-owner (25–50% of shares)
Companies House
In the full report: all 12 events
- All 12 events in its history (7 shown here)
- Every director appointment and resignation: 4
Firms like Williams Blackmore Insurance Brokers
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Williams Blackmore Insurance Brokers
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 12 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Williams Blackmore Insurance Brokers?
What is Williams Blackmore Insurance Brokers’ phone number and website?
Is Williams Blackmore Insurance Brokers a scam or clone?
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Who runs Williams Blackmore Insurance Brokers?
How long has Williams Blackmore Insurance Brokers been in business?
What do Williams Blackmore Insurance Brokers’ latest accounts show?
Does Williams Blackmore Insurance Brokers use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk