Willow Financial Solutions Ltd
Reference number: 725885
Instant download
Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 10 years
- Protected through the principal
- No FCA actions
- Active company since 2015
- Accounts filed up to 31 December 2025
Responsible principal firm
Pi Financial Ltd Reference number: 186419 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Willow Financial Solutions Ltd (FRN 725885) is an AR of Pi Financial Ltd (FRN 186419). When you use Willow Financial Solutions's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Willow Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
Phone number
-
Address
24 High Street, Tean, Stoke-On-Trent, Staffordshire, ST10 4DZ, United Kingdom
In the full report: 3 background checks
- When willowfs.co.uk first appeared online, and whether it can receive email
- What kind of line 01782 331158 is
- Who else gives the postcode ST10 4DZ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through PI Financial Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 09837053 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 22 October 2015 (11 years old)
- Registered office
- 319a Uttoxeter Road, Blythe Bridge, Stoke-On-Trent, ST11 9QA, England
- Nature of business
-
- Pension funding (SIC 65300)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Rebecca Jayne Hammonds | Director | Apr 1972 | 22 Oct 2015 | 1 other company |
| Ian Eric Bartlett | Director | May 1968 | 23 Jun 2021 | None |
| Kian Thomas Hammonds | Secretary | Not published | 5 Mar 2020 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£10.9k
−7.9% from £11.9k
Employees (average)
2
Same as 2
Owed within a year
£4,837
−42% from £8,308
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 09837053. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Willow Financial Solutions’s history from the FCA register and Companies House, newest first.
2019
6 August 2019
- Philip Frederick Thompson stopped being a part-owner
Companies House
2016
6 April 2016
- Philip Frederick Thompson became a part-owner (25–50% of shares)
- Rebecca Jayne Hammonds took control (75–100% of shares)
Companies House
2015
17 November 2015
- Became an appointed representative
FCA register
22 October 2015
- Incorporated at Companies House
Companies House
In the full report: all 9 events
- All 9 events in its history (5 shown here)
- Every director appointment and resignation: 4
Firms like Willow Financial Solutions
Other firms of the same type (financial adviser), nearest first.
In Stoke-On-Trent
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Willow Financial Solutions
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 9 events in its history
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Willow Financial Solutions Ltd FCA authorised?
What does appointed representative mean for Willow Financial Solutions?
What is Willow Financial Solutions’ phone number and website?
Is Willow Financial Solutions a scam or clone?
Is my money safe with Willow Financial Solutions?
Who owns Willow Financial Solutions?
Who runs Willow Financial Solutions?
How long has Willow Financial Solutions been in business?
What do Willow Financial Solutions’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk