Willow Private Finance Ltd

Reference number: 588422

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When willowprivatefinance.com first appeared online, and whether it can receive email
  • What kind of line 01903 890529 is
  • Who else gives the postcode TN17 4PF
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FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (11 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL arranger
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments
  • Providing Credit Information Services

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
06570014
Company status
Active
Company type
Private limited company
Incorporated
18 April 2008 (18 years old)
Registered office
Unit 1, Windmill Oast Benenden Road, Rolvenden, Cranbrook, TN17 4PF, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Wesley David Joseph Ranger Director Sep 1977 18 Apr 2008 1 other company
Lee Daniel Johnson Director Jan 1977 1 Jul 2021 4 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
closed down
5

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Filed accounts and finances

Year to 31 March 2025Micro-entity accountsNot audited

Net assets

£112k

Up £174k from −£61.9k

Employees (average)

9

+13% from 8

Owed within a year

£122k

+221% from £37.9k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06570014. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Willow Private Finance’s history from the FCA register and Companies House, newest first.

Key events (6) All events (9)

2019

17 July 2019

  • Kerri Ranger stopped being a part-owner

Companies House

2017

1 February 2017

  • Kerri Ranger became a part-owner (25–50% of shares)

Companies House

2016

6 April 2016

  • Wesley David Joseph Ranger took control (75–100% of shares)

Companies House

2013

3 April 2013

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2008

18 April 2008

  • Incorporated at Companies House

Companies House

In the full report: all 9 events

  • All 9 events in its history (6 shown here)
  • Every director appointment and resignation: 2
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Firms like Willow Private Finance

Other firms of the same type (mortgage adviser or broker), nearest first.

In Cranbrook

Harrison Mortgage and Financial Services LtdCranbrookAuthorisedJohn Robb MackenzieCranbrookAppointed representativeSandlayne AssociatesCranbrookAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Willow Private Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 3 background checks on its contact details
  • 6 years of accounts, charted
  • All 9 events in its history

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Frequently asked questions about this firm

Is Willow Private Finance Ltd FCA authorised?
Yes, Willow Private Finance Ltd (FRN 588422) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2013 and works as a mortgage adviser or broker. The FCA has placed no limits on its permissions.
What is Willow Private Finance’s phone number and website?
The FCA register lists the phone number 01903 890529 and the website willowprivatefinance.com for Willow Private Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Willow Private Finance a scam or clone?
Willow Private Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Willow Private Finance?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Willow Private Finance to the Financial Ombudsman Service, free of charge.
Who owns Willow Private Finance?
Companies House lists one person with significant control of Willow Private Finance: Mr Wesley David Joseph Ranger (75–100% of shares). Before that, it was controlled by Mrs Kerri Ranger.
Who runs Willow Private Finance?
Companies House lists 2 directors of Willow Private Finance: Wesley David Joseph Ranger and Lee Daniel Johnson.
How long has Willow Private Finance been in business?
The company was formed on 18 April 2008, and has held its current FCA authorisation since April 2013.
What do Willow Private Finance’s latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £112k (up £174k from −£61.9k).

Sources and links

The full report on Willow Private Finance Ltd

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