Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 31 May 2020
- One of its directors is also a director of a firm that is no longer authorised
Responsible principal firm
Advantage Financial Services Limited Reference number: 308377 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- XEINADIN LONDON LIMITED (FRN 997970) introduces customers to Advantage Financial Services Limited (FRN 308377). Any regulated advice or arranging is done by the principal, not XEINADIN LONDON.
- Example: if XEINADIN LONDON refers you to a financial adviser, the advice should come from the principal firm, not from XEINADIN LONDON itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
-
Address
Elman Wall Ltd, 36 Old Jewry, London, City Of London, EC2R 8DD, United Kingdom
In the full report: 3 background checks
- When xeinadin.com first appeared online, and whether it can receive email
- What kind of line 07775 893343 is
- Who else gives the postcode EC2R 8DD
Other names (1)
If you were contacted under any of these names, it is this firm.
- Elman Wall Limited Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Advantage Financial Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11546262 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 31 August 2018 (8 years old)
- Registered office
- Level 5a, Maple House, 149 Tottenham Court Road, London, W1T 7NF, United Kingdom
- Nature of business
-
- Accounting and auditing activities (SIC 69201)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Marc Ian Franks | Director | Apr 1974 | 29 Aug 2025 | 18 other companies |
| Peter James Anderson | Director | Jun 1981 | 1 Apr 2026 | 48 other companies |
| Sean Mcmorrow | Director | Apr 1966 | 1 Apr 2026 | 1 other company |
| Alexander Ewart Hay Ffrench | Director | Dec 1980 | 7 Sep 2026 | 42 other companies |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 101
- closed down
- 15
- are FCA-registered
- 2
In the full report: all 101 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register, including one no longer authorised
- The 8 companies these 4 directors run together
- All 13 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£745k
No earlier figure to compare
Cash at bank
£480k
No earlier figure to compare
Employees (average)
40
No earlier figure to compare
Owed within a year
£1.22m
No earlier figure to compare
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 11546262. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Xeinadin London’s history from the FCA register and Companies House, newest first.
2025
6 May 2025
- Xeinadin UK Professional Services Limited stopped being the majority owner
Companies House
2024
10 September 2024
- Changed its registered name from "Elman Wall Limited"
FCA register
2023
15 June 2023
- Became an introducer appointed representative
FCA register
2022
20 May 2022
- Jonathan Wall stopped being a part-owner
- Xeinadin Group Limited took control (75–100% of shares)
Companies House
2019
1 June 2019
- Ian Richard Palmer stopped being a part-owner
- Jonathan Wall became a part-owner (25–50% of shares)
- Russell David Eisen stopped being a part-owner
- Xeinadin UK Professional Services Limited became the majority owner (50–75% of shares)
Companies House
2018
31 August 2018
- Incorporated at Companies House
- Ian Richard Palmer became a part-owner (25–50% of shares)
- Russell David Eisen became a part-owner (25–50% of shares)
Companies House
In the full report: all 34 events
- All 34 events in its history (12 shown here)
- Every director appointment and resignation: 22
Firms connected to Xeinadin London
Other FCA-listed firms that share a director, phone number or address with Xeinadin London. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- no longer authorised
- 1
- share a director
- 2
In the full report: all 2 connected firms, named
- How each is linked: shared directors (2)
- Who links each one: the named directors, with dates
Firms like Xeinadin London
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Xeinadin London
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 101 other companies its directors have run, named
- 3 background checks on its contact details
- All 34 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk