Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2003
- Accounts filed up to 31 May 2025
Responsible principal firm
ALPHA ASSET FINANCE LTD Reference number: 804584 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- YELLOW POWER LIMITED (FRN 1046264) introduces customers to ALPHA ASSET FINANCE LTD (FRN 804584). Any regulated advice or arranging is done by the principal, not YELLOW POWER.
- Example: if YELLOW POWER refers you to a financial adviser, the advice should come from the principal firm, not from YELLOW POWER itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit S27, Eastern Rise, Stoke-On-Trent, Stoke-On-Trent, ST4 8WG, United Kingdom
In the full report: 3 background checks
- When yellowpower.com first appeared online, and whether it can receive email
- What kind of line 01785 816103 is
- Who else gives the postcode ST4 8WG
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Alpha Asset Finance Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 04675148 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 21 February 2003 (23 years old)
- Registered office
- 6 Lichfield Street, Burton On Trent, Staffordshire, DE14 3RD, United Kingdom
- Nature of business
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- Manufacture of other special-purpose machinery not elsewhere classified (SIC 28990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Russell Charles Prevett | Director | Jul 1963 | 8 Jun 2009 | 3 other companies |
| Andrew John Chinnery | Director | Jun 1967 | 22 Feb 2010 | 2 other companies |
| Charlotte Elizabeth Prevett | Secretary | Not published | 8 Jun 2009 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 4
- closed down
- 2
- run together
- 1
In the full report: all 4 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 1 company these 2 directors run together
- All 6 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£1.60m
<1% from £1.60m
Cash at bank
£2.14m
+37% from £1.56m
Employees (average)
31
+35% from 23
Owed within a year
£1.50m
−21% from £1.92m
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 04675148. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Yellow Power’s history from the FCA register and Companies House, newest first.
2025
13 December 2025
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Andrew John Chinnery became a part-owner (25–50% of shares)
- Russell Charles Prevett became a part-owner (25–50% of shares)
Companies House
2009
8 June 2009
- Board replaced: its only director left and a new director took over
Companies House
2007
1 January 2007
- Board replaced: its only director left and a new director took over
Companies House
2003
21 February 2003
- Incorporated at Companies House
Companies House
In the full report: all 15 events
- All 15 events in its history (6 shown here)
- Every director appointment and resignation: 8
Firms like Yellow Power
Other firms of the same type (credit broker), nearest first.
In Stoke-On-Trent
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Yellow Power
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 4 other companies its directors have run, named
- 3 background checks on its contact details
- 7 years of accounts, charted
- All 15 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk