Zena Trow

Reference number: 469621

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Appointed representative

Zena Trow does not hold FCA authorisation of their own, and acts under a principal firm, which is legally responsible for their regulated business.

Responsible principal firm

New Leaf Distribution Limited Reference number: 460421 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Zena Trow (FRN 469621) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Zena Trow's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Zena Trow, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When surefinancialsolutions.co.uk first appeared online, and whether it can receive email
  • What kind of line 01702 431130 is, and the 152 other firms that give it
  • Who else gives the postcode BN2 1JN
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Sure Financial Solutions Trading name
  • Sure Financial Solutions DSF Trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through New Leaf Distribution Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Zena Trow’s history from the FCA register and Companies House, newest first.

2009

26 August 2009

  • Changed its registered name from "Sure Financial Solutions"
  • Began trading as "Sure Financial Solutions"

FCA register

12 February 2009

  • Began trading as "Sure Financial Solutions DSF"

FCA register

2007

28 June 2007

  • Became an appointed representative

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Zena Trow

Other FCA-listed firms that share a director, phone number or address with Zena Trow. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
12
share its phone number
12

In the full report: all 12 connected firms, named

  • How each is linked: the same phone number (12)
  • Who links each one: the named directors, with dates
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Firms like Zena Trow

Other firms of the same type (pension transfer adviser), nearest first.

In the Brighton (BN) postcode area

Spearpoint Consultants LimitedPolegateAppointed representativeFoster Bourne Wealth Management LtdShoreham-By-SeaAuthorised

Elsewhere in the UK

Financial Service Solutions LtdLondonAppointed representative&together Advisory LimitedCanterburyAppointed representative3Dmt LtdLondonAppointed representativeA New View LtdLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Zena Trow

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details
  • All 4 events in its history
  • 12 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Zena Trow FCA authorised?
Zena Trow (FRN 469621) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Zena Trow?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Zena Trow (FRN 469621) is an AR of New Leaf Distribution Limited (FRN 460421). When you use Zena Trow's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Zena Trow, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Zena Trow’s phone number and website?
The FCA register lists the phone number 01702 431130 and the website surefinancialsolutions.co.uk for Zena Trow. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 152 other FCA firms, one of which is no longer authorised.
Is Zena Trow a scam or clone?
Zena Trow is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Zena Trow?
Protection works through New Leaf Distribution Limited, the principal firm responsible for Zena Trow's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Zena Trow use any other names?
It trades as Sure Financial Solutions and Sure Financial Solutions DSF.

Sources and links

The full report on Zena Trow

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