11 Strand Newco Limited
Reference number: 121328
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Authorisation being cancelled
This firm has asked the FCA to cancel its authorisation. It is still in force until the FCA processes the application, so existing business keeps its protection, but its regulated work is winding down.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Punter Southall Group, 11 Strand, London, Westminster, WC2N 5HR, United Kingdom
In the full report: 3 background checks
- When pensionpotential.co.uk first appeared online, and whether it can receive email
- What kind of line 0333 070 5650 is
- Who else gives the postcode WC2N 5HR
Other names (19)
If you were contacted under any of these names, it is this firm.
- Punter Southall Trading name: A name it trades under now.
- City Assurance Consultants Limited Former name: A name it was registered under before.
- Pension Potential Limited Former name: A name it was registered under before.
- PSFM (City Assurance Consultants) Limited Former name: A name it was registered under before.
- Punter Southall Defined Contribution Consulting Limited Former name: A name it was registered under before.
- Aspire Former trading name: A name it used to trade under.
- Aspire to Retire Former trading name: A name it used to trade under.
- City Assurance Consultants Former trading name: A name it used to trade under.
- Pension Potential Former trading name: A name it used to trade under.
- PSFM Former trading name: A name it used to trade under.
- PSFM (CAC) Former trading name: A name it used to trade under.
- Punter Southall Aspire Former trading name: A name it used to trade under.
- Punter Southall Aspire Financial Planning Former trading name: A name it used to trade under.
- Punter Southall Coleman Former trading name: A name it used to trade under.
- Punter Southall DC Consulting Former trading name: A name it used to trade under.
- Punter Southall Focus Former trading name: A name it used to trade under.
- Punter Southall Health & Protection Former trading name: A name it used to trade under.
- Punter Southall International Former trading name: A name it used to trade under.
- Punter Southall JDP Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Give regulated advice FSCS may applyA claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
- Manage or trade investments FSCS may applyEligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
- Sell or arrange insurance FSCS may applyEligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
- Advise on or arrange mortgages FSCS may applyMortgage advice and arranging may be FSCS-covered, up to the limit that applies.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (6 permissions)
- Advising on investments (except on Pension Transfers and Pension Opt Outs)
- Advising on P2P agreements
- Advising on Pension Transfers and Pension Opt Outs
- Arranging (bringing about) deals in investments
- Assisting in the administration and performance of a contract of insurance
- Making arrangements with a view to transactions in investments
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 00873463 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 10 March 1966 (60 years old)
- Registered office
- 11 Strand, London, WC2N 5HR
- Nature of business
-
- Other activities auxiliary to insurance and pension funding (SIC 66290)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Steven Paul Butler | Director | Feb 1970 | 22 Jun 2015 | 12 other companies |
| Jonathan Dominic Punter | Director | May 1957 | 20 Jun 2017 | 50 other companies |
| Gary Andrew Davidson | Director | Feb 1966 | 11 Jan 2023 | 8 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 55
- closed down
- 20
- went insolvent
- 2
In the full report: all 55 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- The 2 that went into liquidation or administration
- The 5 on the FCA register
- The 14 companies these 3 directors run together
- All 22 people who have ever been directors, with their dates
Key dates in its history
11 Strand Newco’s history from the FCA register and Companies House, newest first.
2026
4 August 2026
- Changed its registered name from "Pension Potential Limited"
FCA register
2024
2 April 2024
- Changed its registered name from "Punter Southall Defined Contribution Consulting Limited"
FCA register
2016
6 April 2016
- Punter Southall Retirement Solutions Limited took control (75–100% of shares)
Companies House
2013
1 April 2013
- Regulated by the FCA from this date
FCA register
2010
28 June 2010
- Changed its registered name from "PSFM (City Assurance Consultants) Limited"
FCA register
2009
15 May 2009
- Changed its registered name from "City Assurance Consultants Limited"
FCA register
2001
1 December 2001
- Regulated by the Financial Services Authority from this date
- Applied to cancel its FCA authorisation
FCA register
1994
1 August 1994
- Regulated by the Personal Investment Authority from this date
FCA register
1966
10 March 1966
- Incorporated at Companies House
Companies House
In the full report: all 81 events
- All 81 events in its history (10 shown here)
- Every director appointment and resignation: 37
Firms connected to 11 Strand Newco
Other FCA-listed firms that share a director, phone number or address with 11 Strand Newco. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share a director
- 2
- share its postcode
- 1
In the full report: all 2 connected firms, named
- How each is linked: shared directors (2), the same postcode (1)
- Who links each one: the named directors, with dates
- 3 past links through former directors
Firms like 11 Strand Newco
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on 11 Strand Newco
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 55 other companies its directors have run, named
- 3 background checks on its contact details
- All 81 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Check your FSCS cover fscs.org.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk