AAG Private Clients Limited

Reference number: 971230

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • AAG Private Clients Limited (FRN 971230) introduces customers to St. James's Place Wealth Management Plc (FRN 195351). Any regulated advice or arranging is done by the principal, not AAG Private Clients.
  • Example: if AAG Private Clients refers you to a financial adviser, the advice should come from the principal firm, not from AAG Private Clients itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    020 3067 6733

  • Address

    2 Queen Annes Gate Buildings, Dartmouth Street, London, SW1H 9BP, United Kingdom

In the full report: 2 background checks

  • What kind of line 020 3067 6733 is
  • Who else gives the postcode SW1H 9BP
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • AAG Financial Education Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
11 March 2005 (21 years old)
Registered office
Lumaneri House Blythe Gate, Blythe Valley Park, Solihull, West Midlands, B90 8AH, United Kingdom
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Directors and company secretaries

Name Role Born Appointed Other companies
Richard John Balaes Director May 1970 5 Nov 2016 18 other companies
Stuart Daniel Hudson Director Apr 1977 5 Nov 2016 7 other companies
Emma Balaes Secretary Not published 7 Sep 2018 –

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
19
closed down
10
are FCA-registered
2

In the full report: all 19 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 on the FCA register
  • The 6 companies these 2 directors run together
  • All 7 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Full accountsNot audited

Total equity

£45.2k

+393% from £9,183

Cash at bank

£49.9k

+225% from £15.3k

Owed within a year

£122k

<1% from £122k

Total equity

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 05390261. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

AAG Private Clients’s history from the FCA register and Companies House, newest first.

2022

4 March 2022

  • Became an introducer appointed representative

FCA register

2016

5 November 2016

  • Board replaced: its only director left and 4 new directors took over

Companies House

6 April 2016

  • Alexander Associates Holdings Ltd took control (75–100% of shares)

Companies House

2005

11 March 2005

  • Incorporated at Companies House

Companies House

In the full report: all 15 events

  • All 15 events in its history (4 shown here)
  • Every director appointment and resignation: 10
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Firms connected to AAG Private Clients

Other FCA-listed firms that share a director, phone number or address with AAG Private Clients. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
6
share a director
2
share its postcode
4

In the full report: all 6 connected firms, named

  • How each is linked: shared directors (2), the same postcode (4)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like AAG Private Clients

Other firms of the same type (financial adviser), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on AAG Private Clients

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 19 other companies its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 15 events in its history
  • 6 connected firms, named, and who links them

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Frequently asked questions about this firm

Is AAG Private Clients Limited FCA authorised?
AAG Private Clients Limited (FRN 971230) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for AAG Private Clients?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. AAG Private Clients Limited (FRN 971230) introduces customers to St. James's Place Wealth Management Plc (FRN 195351). Any regulated advice or arranging is done by the principal, not AAG Private Clients. Example: if AAG Private Clients refers you to a financial adviser, the advice should come from the principal firm, not from AAG Private Clients itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is AAG Private Clients’ phone number?
The FCA register lists the phone number 020 3067 6733 for AAG Private Clients. If you were given different contact details, use these to check with the firm before going any further.
Is AAG Private Clients a scam or clone?
AAG Private Clients is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with AAG Private Clients?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for AAG Private Clients's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns AAG Private Clients?
AAG Private Clients is owned by Alexander Associates Holdings Ltd, which holds 75–100% of shares, since 6 April 2016.
Who runs AAG Private Clients?
Companies House lists 2 directors of AAG Private Clients: Richard John Balaes and Stuart Daniel Hudson.
How long has AAG Private Clients been in business?
The company was formed on 11 March 2005.
What do AAG Private Clients’ latest accounts show?
Its latest accounts, to 31 March 2025, show total equity of £45.2k (+393% from £9,183) and cash at bank of £49.9k (+225% from £15.3k).
Does AAG Private Clients use any other names?
It trades as AAG Financial Education.

Sources and links

The full report on AAG Private Clients Limited

£19.99 · Instant PDF download

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