Absolute Financial Solutions Limited

Reference number: 416041

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Soderberg & Partners Financial Planning Limited Reference number: 671601 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Absolute Financial Solutions Limited (FRN 416041) is an AR of Soderberg & Partners Financial Planning Limited (FRN 671601). When you use Absolute Financial Solutions's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Absolute Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

This company holds another FCA record

A company can hold several FCA records, covering different parts of its business, and each one carries its own permissions and protection. The reference number you were given decides which record applies to you.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When sojiajayi.co.uk first appeared online, and whether it can receive email
  • What kind of line 020 7744 1600 is, and the 27 other firms that give it
  • Whether WC2B 6UJ is a shared office: 88 other firms give it
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • SA Financial Solutions Trading name
  • Soji Ajayi Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Soderberg & Partners Financial Planning Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07273321
Company status
Active
Company type
Private limited company
Incorporated
4 June 2010 (16 years old)
Registered office
Building 2 30 Friern Park, London, N12 9DA
Nature of business
  • Other service activities not elsewhere classified (SIC 96090)

Directors and company secretaries

Name Role Born Appointed Other companies
Damilola Olubambo Soji Ajayi Director Jul 1968 4 Jun 2010 None
Tessa Ajayi Director May 1979 30 Mar 2026 None
Duncan Louis James Mckillop Director Oct 1966 30 Mar 2026 27 other companies

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
27
closed down
2
are FCA-registered
15

In the full report: all 27 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 15 on the FCA register, including 3 no longer authorised
  • All 4 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 June 2025Micro-entity accountsNot audited

Net assets

£94.5k

Up £93.8k from £620

Employees (average)

5

+67% from 3

Owed within a year

£463k

−39% from £765k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07273321. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Absolute Financial Solutions’s history from the FCA register and Companies House, newest first.

Key events (6) All events (12)

2026

30 March 2026

  • Soderberg & Partners Financial Planning Limited became a part-owner (25–50% of shares)

Companies House

2016

6 April 2016

  • Damilola Olubambo Soji Ajayi became a part-owner (25–50% of shares)
  • Tessa Ajayi became a part-owner (25–50% of shares)

Companies House

2014

16 July 2014

  • Changed its registered name from "Soji Ajayi"

FCA register

2010

4 June 2010

  • Incorporated at Companies House

Companies House

2004

29 November 2004

  • Became an appointed representative

FCA register

In the full report: all 12 events

  • All 12 events in its history (6 shown here)
  • Every director appointment and resignation: 5
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Firms connected to Absolute Financial Solutions

Other FCA-listed firms that share a director, phone number or address with Absolute Financial Solutions. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
12
no longer authorised
2
share a director
11

In the full report: all 12 connected firms, named

  • How each is linked: shared directors (11), the same phone number (1), the same postcode (1)
  • Who links each one: the named directors, with dates
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Firms like Absolute Financial Solutions

Other firms of the same type (financial adviser), nearest first.

In London

SIX Financial Information UK LimitedLondonAppointed representativeMagellan Investment Partners (UK) LimitedLondonAppointed representativeMoonfare UK LimitedLondonAppointed representativeAlpha FX Institutional LimitedLondonAppointed representativeLCP Capital Solutions LimitedLondonAppointed representativeBrighton Park Capital UK LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Absolute Financial Solutions

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 27 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 7 years of accounts, charted
  • All 12 events in its history
  • 12 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Absolute Financial Solutions Limited FCA authorised?
Absolute Financial Solutions Limited (FRN 416041) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Absolute Financial Solutions?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Absolute Financial Solutions Limited (FRN 416041) is an AR of Soderberg & Partners Financial Planning Limited (FRN 671601). When you use Absolute Financial Solutions's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Absolute Financial Solutions, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Absolute Financial Solutions’ phone number and website?
The FCA register lists the phone number 020 7744 1600 and the website sojiajayi.co.uk for Absolute Financial Solutions. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 27 other FCA firms.
Is Absolute Financial Solutions a scam or clone?
Absolute Financial Solutions is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Absolute Financial Solutions?
Protection works through Soderberg & Partners Financial Planning Limited, the principal firm responsible for Absolute Financial Solutions's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Absolute Financial Solutions?
Companies House lists 3 people with significant control of Absolute Financial Solutions: Soderberg & Partners Financial Planning Limited (25–50% of shares), Damilola Olubambo Soji Ajayi (25–50% of shares) and Tessa Ajayi (25–50% of shares).
Who runs Absolute Financial Solutions?
Companies House lists 3 directors of Absolute Financial Solutions: Damilola Olubambo Soji Ajayi, Tessa Ajayi and Duncan Louis James McKillop.
How long has Absolute Financial Solutions been in business?
The company was formed on 4 June 2010.
What do Absolute Financial Solutions’ latest accounts show?
Its latest accounts, to 30 June 2025, show net assets of £94.5k (up £93.8k from £620).
Does Absolute Financial Solutions use any other names?
It trades as SA Financial Solutions. It has previously used the name Soji Ajayi.

Sources and links

The full report on Absolute Financial Solutions Limited

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