Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 21 years
- Protected through the principal
- No FCA actions
- Active company since 1997
- Accounts filed up to 31 December 2022
Responsible principal firm
First Senior Insurance Services Limited Reference number: 308478 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Advantage Marketing Corporation Ltd (FRN 418028) is an AR of First Senior Insurance Services Limited (FRN 308478). When you use Advantage Marketing Corporation's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Advantage Marketing Corporation, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Unit 7, Stadium Industrial Estate, Cradock Road, Luton, Bedfordshire, LU4 0JF, United Kingdom
In the full report: 2 background checks
- What kind of line 01582 430888 is
- Who else gives the postcode LU4 0JF
Other names (4)
If you were contacted under any of these names, it is this firm.
- Forever Active Trading name: A name it trades under now.
- Pick Me Up Trading name: A name it trades under now.
- Square Deal Trading name: A name it trades under now.
- AMC Ltd Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through First Senior Insurance Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- ADVANTAGE MARKETING CORPORATION LIMITED
- Company number
- 03449882 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 14 October 1997 (29 years old)
- Registered office
- The Pinnacle Building A, 150-170 Midsummer Boulevard, Milton Keynes, Buckinghamshire, MK9 1FD, United Kingdom
- Nature of business
-
- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Graham Reginald Nicholls | Director | Sep 1949 | 14 Oct 1997 | 5 other companies |
| Mark Graham Nicholls | Director | Jul 1967 | 14 Oct 1997 | 3 other companies |
| Mark Graham Nicholls | Secretary | Not published | 14 Oct 1997 | 3 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 5
- still active
- 5
- are FCA-registered
- 2
In the full report: all 5 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 2 on the FCA register
- The 3 companies these 2 directors run together
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£2.92m
+11% from £2.64m
Cash at bank
£1.77m
−22% from £2.27m
Employees (average)
43
+7.5% from 40
Owed within a year
£2.53m
+42% from £1.77m
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 03449882. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Advantage Marketing Corporation’s history from the FCA register and Companies House, newest first.
2023
28 April 2023
- Changed its registered name from "AMC Ltd"
FCA register
2016
6 April 2016
- Graham Reginald Nicholls became the majority owner (50–75% of shares)
- Graham Reginald Nicholls stopped being the majority owner
- Mark Graham Nicholls became a part-owner (25–50% of shares)
- Mark Graham Nicholls stopped being a part-owner
Companies House
2005
14 January 2005
- Became an appointed representative
FCA register
1997
14 October 1997
- Incorporated at Companies House
Companies House
In the full report: all 12 events
- All 12 events in its history (7 shown here)
- Every director appointment and resignation: 2
Firms connected to Advantage Marketing Corporation
Other FCA-listed firms that share a director, phone number or address with Advantage Marketing Corporation. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 4
- share a director
- 2
- share its postcode
- 2
In the full report: all 4 connected firms, named
- How each is linked: shared directors (2), the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Advantage Marketing Corporation
Other firms of the same type (insurance broker), nearest first.
In Luton
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Advantage Marketing Corporation
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 5 other companies its directors have run, named
- 2 background checks on its contact details
- All 12 events in its history
- 4 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk