Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 12 years
- Protected through the principal
- No FCA actions
- Active company since 2013
- Accounts filed up to 31 December 2024
- 1 thing worth a closer look in the background checks
Responsible principal firm
Independent Broking Solutions Limited Reference number: 312026 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- AJ Brokers Limited (FRN 646612) is an AR of Independent Broking Solutions Limited (FRN 312026). When you use AJ Brokers's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from AJ Brokers, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
Also given by a firm that is no longer authorised. Check you are dealing with the firm on this page.
-
Address
1 George Yard, 4th Floor, City Of London, London, EC3V 9DF, United Kingdom
In the full report: 2 background checks, 1 thing worth a closer look
- What kind of line 020 3621 4759 is, and the 23 other firms that give it
- Whether EC3V 9DF is a shared office: 22 other firms give it
Other names (2)
If you were contacted under any of these names, it is this firm.
- AJB Coverholder Solutions Trading name: A name it trades under now.
- AJB Coverholders Former trading name: A name it used to trade under.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Independent Broking Solutions Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 08753750 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 29 October 2013 (12 years old)
- Registered office
- 1 George Yard, 4th Floor, London, EC3V 9DF, England
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Andrew David Upton | Director | Jun 1970 | 29 Sep 2014 | None |
| Joanne Upton | Director | Mar 1970 | 28 Jan 2015 | None |
| Nicholas Beresford Readings | Director | Jun 1952 | 28 Jan 2015 | 57 other companies |
| Jonathan David Sprules | Director | Jun 1968 | 12 Jan 2022 | 11 other companies |
| Lourene Lopez | Secretary | Not published | 21 Dec 2022 | – |
Other companies run by these 4 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 65
- closed down
- 28
- are FCA-registered
- 21
In the full report: all 65 companies, named
- What each company does, and whether it is still trading
- Which of these 4 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 21 on the FCA register, including one no longer authorised
- The 3 companies these 4 directors run together
- All 5 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£283k
−5.6% from £300k
Employees (average)
8
Same as 8
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2019 to 2024
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 08753750. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
AJ Brokers’s history from the FCA register and Companies House, newest first.
2016
6 April 2016
- Andrew David Upton became a part-owner (25–50% of shares)
- Joanne Upton became a part-owner (25–50% of shares)
Companies House
2014
15 September 2014
- Became an appointed representative
FCA register
2013
29 October 2013
- Incorporated at Companies House
Companies House
In the full report: all 15 events
- All 15 events in its history (4 shown here)
- Every director appointment and resignation: 8
Firms connected to AJ Brokers
Other FCA-listed firms that share a director, phone number or address with AJ Brokers. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 12
- share a director
- 12
- share its phone number
- 9
In the full report: all 12 connected firms, named
- How each is linked: shared directors (12), the same phone number (9), the same postcode (9)
- Who links each one: the named directors, with dates
Firms like AJ Brokers
Other firms of the same type (insurance broker), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on AJ Brokers
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 65 other companies its directors have run, named
- 2 background checks on its contact details, 1 flagged
- 6 years of accounts, charted
- All 15 events in its history
- 12 connected firms, named, and who links them
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is AJ Brokers Limited FCA authorised?
What does appointed representative mean for AJ Brokers?
What is AJ Brokers’ phone number?
Is AJ Brokers a scam or clone?
Is my money safe with AJ Brokers?
Who owns AJ Brokers?
Who runs AJ Brokers?
How long has AJ Brokers been in business?
What do AJ Brokers’ latest accounts show?
Does AJ Brokers use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk