Alex Ziff Financial Planning Ltd

Reference number: 705643

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

St. James's Place Wealth Management Plc Reference number: 195351 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Alex Ziff Financial Planning Ltd (FRN 705643) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Alex Ziff Financial Planning's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Alex Ziff Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When alexziff.com first appeared online, and whether it can receive email
  • What kind of line 07973 616959 is
  • Who else gives the postcode NW11 7DP
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Alex Ziff Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
10251482
Company status
Active
Company type
Private limited company
Incorporated
25 June 2016 (10 years old)
Registered office
59 Hampstead Way, London, NW11 7DP, United Kingdom
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Alexander Laurence Ziff Director Nov 1971 25 Jun 2016 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Filed accounts and finances

Year to 31 October 2025Full accountsNot audited

Net assets

−£68.2k

−359% from £26.3k

Cash at bank

£5,512

No earlier figure to compare

Owed within a year

£126k

+43% from £88.1k

Net assets are negative: on its last balance sheet the company owed £68.2k more than it owned.

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 10251482. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Alex Ziff Financial Planning’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2016

6 July 2016

  • Changed its registered name from "Alex Ziff"

FCA register

25 June 2016

  • Incorporated at Companies House
  • Alexander Laurence Ziff took control (75–100% of shares)

Companies House

2015

5 June 2015

  • Became an appointed representative

FCA register

In the full report: all 7 events

  • All 7 events in its history (4 shown here)
  • Every director appointment and resignation: 1
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Firms like Alex Ziff Financial Planning

Other firms of the same type (financial adviser), nearest first.

In London

SIX Financial Information UK LimitedLondonAppointed representativeMagellan Investment Partners (UK) LimitedLondonAppointed representativeMoonfare UK LimitedLondonAppointed representativeAlpha FX Institutional LimitedLondonAppointed representativeLCP Capital Solutions LimitedLondonAppointed representativeBrighton Park Capital UK LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Alex Ziff Financial Planning

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 7 events in its history

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Frequently asked questions about this firm

Is Alex Ziff Financial Planning Ltd FCA authorised?
Alex Ziff Financial Planning Ltd (FRN 705643) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Alex Ziff Financial Planning?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Alex Ziff Financial Planning Ltd (FRN 705643) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Alex Ziff Financial Planning's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Alex Ziff Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Alex Ziff Financial Planning’s phone number and website?
The FCA register lists the phone number 07973 616959 and the website alexziff.com for Alex Ziff Financial Planning. If you were given different contact details, use these to check with the firm before going any further.
Is Alex Ziff Financial Planning a scam or clone?
Alex Ziff Financial Planning is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Alex Ziff Financial Planning?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for Alex Ziff Financial Planning's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Alex Ziff Financial Planning?
Companies House lists one person with significant control of Alex Ziff Financial Planning: Mr Alexander Laurence Ziff (75–100% of shares).
Who runs Alex Ziff Financial Planning?
Companies House lists one director of Alex Ziff Financial Planning: Alexander Laurence Ziff.
How long has Alex Ziff Financial Planning been in business?
The company was formed on 25 June 2016.
What do Alex Ziff Financial Planning’s latest accounts show?
Its latest accounts, to 31 October 2025, show net assets of −£68.2k (−359% from £26.3k) and cash at bank of £5,512 (no earlier figure to compare).
Does Alex Ziff Financial Planning use any other names?
It has previously used the name Alex Ziff.

Sources and links

The full report on Alex Ziff Financial Planning Ltd

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