Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 1990
- Accounts filed up to 31 March 2025
Responsible principal firm
Cape (INS) Services Limited Reference number: 940107 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Alexander Stevens (1995) Limited (FRN 988317) introduces customers to Cape (INS) Services Limited (FRN 940107). Any regulated advice or arranging is done by the principal, not Alexander Stevens (1995).
- Example: if Alexander Stevens (1995) refers you to a financial adviser, the advice should come from the principal firm, not from Alexander Stevens (1995) itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
Malvern House, New Road, Solihull, West Midlands, B91 3DL, United Kingdom
In the full report: 2 background checks
- What kind of line 0121 713 2288 is
- Who else gives the postcode B91 3DL
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Cape (INS) Services Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 02565662 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 5 December 1990 (35 years old)
- Registered office
- 13 Portland Rd, Birmingham, West Midlands, B16 9HN
- Nature of business
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- Management of real estate on a fee or contract basis (SIC 68320)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Stephen Alexander Goldstein | Director | Mar 1945 | Not published | 80 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 80
- closed down
- 36
- went insolvent
- 1
In the full report: all 80 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- The one that went into liquidation or administration
- The 2 on the FCA register, including one no longer authorised
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£141k
+159% from £54.4k
Employees (average)
4
Same as 4
Owed within a year
£1.66m
+20% from £1.38m
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 02565662. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Alexander Stevens (1995)’s history from the FCA register and Companies House, newest first.
2022
5 December 2022
- Became an introducer appointed representative
FCA register
2016
6 April 2016
- Steven Alexander Goldstein took control (75–100% of shares)
Companies House
1990
5 December 1990
- Incorporated at Companies House
Companies House
In the full report: all 8 events
- All 8 events in its history (3 shown here)
- Every director appointment and resignation: 5
Firms connected to Alexander Stevens (1995)
Other FCA-listed firms that share a director, phone number or address with Alexander Stevens (1995). A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
- past link
- 1
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Alexander Stevens (1995)
Other firms of the same type (insurance broker), nearest first.
In Solihull
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Alexander Stevens (1995)
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 80 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 8 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk