Appointed representative
Alice Hale does not hold FCA authorisation of their own, and acts under a principal firm, which is legally responsible for their regulated business.
Responsible principal firm
Beneficial Ltd Reference number: 736655 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Alice Hale (FRN 956899) is an AR of Beneficial Ltd (FRN 736655). When you use Alice Hale's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Alice Hale, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
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Address
Between Ways, Bath Road, Padworth, Reading, West Berkshire, RG7 5HR, United Kingdom
In the full report: 2 background checks
- What kind of line 07522 259189 is
- Who else gives the postcode RG7 5HR
Other names (1)
If you were contacted under any of these names, it is this firm.
- Ultimate Mortgage Solutions Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Beneficial Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Key dates in its history
Alice Hale’s history from the FCA register and Companies House, newest first.
2021
15 August 2021
- Became an appointed representative
- Began trading as "Ultimate Mortgage Solutions"
FCA register
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Alice Hale
Other FCA-listed firms that share a director, phone number or address with Alice Hale. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 2
- share its postcode
- 2
In the full report: all 2 connected firms, named
- How each is linked: the same postcode (2)
- Who links each one: the named directors, with dates
Firms like Alice Hale
Other firms of the same type (mortgage adviser or broker), nearest first.
In Reading
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Alice Hale
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 background checks on its contact details
- All 2 events in its history
- 2 connected firms, named, and who links them
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Frequently asked questions about this firm
Is Alice Hale FCA authorised?
What does appointed representative mean for Alice Hale?
What is Alice Hale’s phone number?
Is Alice Hale a scam or clone?
Is my money safe with Alice Hale?
Does Alice Hale use any other names?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk