DSMN Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 11 years
Protected through the principal
No FCA actions
Active company since 2002
Accounts filed up to 31 March 2026

Responsible principal firm

Masterplan Financial Services Reference number: 400535 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
DSMN Limited (FRN 667858) is an AR of Masterplan Financial Services (FRN 400535). When you use DSMN's services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from DSMN, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

No website on the FCA register
Phone number

0118 945 1600
Address

223 New Lane Hill, Tilehurst, Reading, Berkshire, RG30 4JU, United Kingdom

In the full report: 2 background checks

What kind of line 0118 945 1600 is, and the 2 other firms that give it
Who else gives the postcode RG30 4JU

FCA permissions and consumer protection

Protection through the principal firm
Protection works through Masterplan Financial Services, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 04550845 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 2 October 2002 (24 years old)
Registered office: 1 Stanyards Courtyard Stanyards Farm, Chertsey Road, Chobham, Surrey, GU24 8JE, England
Nature of business: Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Dean Hutton Tanner	Director	Nov 1961	3 Mar 2003	None
Sharon Ann Tanner	Secretary	Not published	3 Mar 2003	–

In the full report: every company its directors have run

Confirmation that its director runs no other company
All 3 people who have been directors, with their dates

Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Net assets

£20.7k

+90% from £10.9k

Cash at bank

£37.1k

+44% from £25.7k

Employees (average)

1

Same as 1

Assets and liabilities

In the full report: all 7 years of accounts

Every year from 2020 to 2026
The chart, over every year
Every filed figure, year by year

About these figures

Turnover: Money taken from sales in the year, before any costs.
Profit before tax: What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity: Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities: Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank: Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year: Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 04550845. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Dsmn’s history from the FCA register and Companies House, newest first.

Key events (4) All events (7)

2016

6 April 2016

Dean Hutton Tanner became a part-owner (25–50% of shares)
Sharon Ann Tanner became a part-owner (25–50% of shares)

Companies House

2015

23 January 2015

Became an appointed representative

FCA register

2002

2 October 2002

Incorporated at Companies House

Companies House

In the full report: all 7 events

All 7 events in its history (4 shown here)
Every director appointment and resignation: 3

Firms connected to Dsmn

Other FCA-listed firms that share a director, phone number or address with Dsmn. A link shows who the firm is tied to, not whether either can be trusted.

connected firms: 2
share its phone number: 2
share its postcode: 2

In the full report: all 2 connected firms, named

How each is linked: the same phone number (2), the same postcode (2)
Who links each one: the named directors, with dates

Firms like Dsmn

Other firms of the same type (mortgage adviser or broker), nearest first.

In Reading

Alice HaleReadingAppointed representative Amir KharkowaReadingAppointed representative Assist Mortgages LtdReadingAppointed representative Christopher Alan PownallReadingAppointed representative DCW Mortgage & Financial Solutions LimitedReadingAppointed representative Dolphin Mortgage Advice LtdReadingAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Dsmn

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

Every company its directors have run, named
2 background checks on its contact details
7 years of accounts, charted
All 7 events in its history
2 connected firms, named, and who links them

Instant PDF One-off payment Secure checkout by Stripe

Frequently asked questions about this firm

Is DSMN Limited FCA authorised?

DSMN Limited (FRN 667858) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for Dsmn?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. DSMN Limited (FRN 667858) is an AR of Masterplan Financial Services (FRN 400535). When you use Dsmn's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Dsmn, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is Dsmn’s phone number?

The FCA register lists the phone number 0118 945 1600 for Dsmn. If you were given different contact details, use these to check with the firm before going any further. The same number is also given by 2 other FCA firms.

Is Dsmn a scam or clone?

Dsmn is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with Dsmn?

Protection works through Masterplan Financial Services, the principal firm responsible for Dsmn's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns Dsmn?

Companies House lists 2 people with significant control of Dsmn: Dean Hutton Tanner (25–50% of shares) and Sharon Ann Tanner (25–50% of shares).

Who runs Dsmn?

Companies House lists one director of Dsmn: Dean Hutton Tanner.

How long has Dsmn been in business?

The company was formed on 2 October 2002.

What do Dsmn’s latest accounts show?

Its latest accounts, to 31 March 2026, show net assets of £20.7k (+90% from £10.9k) and cash at bank of £37.1k (+44% from £25.7k).