Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 3 years
- Protected through the principal
- No FCA actions
- Active company since 2022
- Accounts filed up to 31 December 2025
- On its latest accounts it owed £70.1k more than it owned
Responsible principal firm
SUNTERA ADVISERS (UK) LIMITED Reference number: 692447 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- ALICORN LIMITED (FRN 987655) is an AR of SUNTERA ADVISERS (UK) LIMITED (FRN 692447). When you use ALICORN's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from ALICORN, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
-
No website on the FCA register
-
Phone number
-
Address
Block D, Part First Floor Morelands, 5-27 Old Street, London, England, EC1V 9HL, United Kingdom
In the full report: 2 background checks
- What kind of line 07712 121219 is
- Who else gives the postcode EC1V 9HL
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Suntera Advisers (UK) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 14414039 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 12 October 2022 (4 years old)
- Registered office
- Block D, Part First Floor Morelands, 5-27 Old Street, London, EC1V 9HL, United Kingdom
- Nature of business
-
- Fund management activities (SIC 66300)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Alexander Richard Alfred Assim | Director | Dec 1993 | 12 Oct 2022 | None |
| Marc Christopher Gilly | Director | May 1967 | 21 Sep 2023 | None |
In the full report: every company its directors have run
- Confirmation that these 2 directors run no other company
Filed accounts and finances
Net assets
−£70.1k
Up £84.7k from −£155k
Cash at bank
£146k
+17% from £125k
Employees (average)
8
+14% from 7
Net assets are negative: on its last balance sheet the company owed £70.1k more than it owned.
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 14414039. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Alicorn’s history from the FCA register and Companies House, newest first.
2023
21 September 2023
- Marc Christopher Gilly appointed as a director
Companies House
23 March 2023
- Benjamin Eli Weiss became a part-owner (25–50% of shares)
Companies House
2022
24 November 2022
- Became an appointed representative
FCA register
12 October 2022
- Incorporated at Companies House
- Alexander Richard Alfred Assim became a part-owner (25–50% of shares)
- Alexander Richard Alfred Assim appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Alicorn
Other FCA-listed firms that share a director, phone number or address with Alicorn. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Alicorn
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Alicorn
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details
- All 6 events in its history
- 1 connected firm, named, and who links them
Instant PDF One-off payment Secure checkout by Stripe
Frequently asked questions about this firm
Is Alicorn Limited FCA authorised?
What does appointed representative mean for Alicorn?
What is Alicorn’s phone number?
Is Alicorn a scam or clone?
Is my money safe with Alicorn?
Who owns Alicorn?
Who runs Alicorn?
How long has Alicorn been in business?
What do Alicorn’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk