Alpha Strategy Partners Limited
Reference number: 1049747
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
Responsible principal firm
SUNTERA ADVISERS (UK) LIMITED Reference number: 692447 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Alpha Strategy Partners Limited (FRN 1049747) is an AR of SUNTERA ADVISERS (UK) LIMITED (FRN 692447). When you use Alpha Strategy Partners's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Alpha Strategy Partners, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
1 Aylestone Avenue, London, Brent, NW6 7AE, United Kingdom
In the full report: 3 background checks
- When alphastrategypartners.com first appeared online, and whether it can receive email
- What kind of line 07974 645662 is
- Who else gives the postcode NW6 7AE
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Suntera Advisers (UK) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- ALPHA STRATEGY PARTNERS LTD
- Company number
- 16812725 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 October 2025 (1 year old)
- Registered office
- 1 Aylestone Avenue, London, NW6 7AE, England
- Nature of business
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- Other business support service activities not elsewhere classified (SIC 82990)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| James Daniel Young | Director | Feb 1971 | 27 Oct 2025 | 2 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 2
- closed down
- 1
- is FCA-registered
- 1
In the full report: all 2 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
Key dates in its history
Alpha Strategy Partners’s history from the FCA register and Companies House, newest first.
2026
9 February 2026
- Became an appointed representative
FCA register
2025
27 October 2025
- Incorporated at Companies House
- James Daniel Young took control (75–100% of shares)
- James Daniel Young appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Alpha Strategy Partners
Other FCA-listed firms that share a director, phone number or address with Alpha Strategy Partners. A link shows who the firm is tied to, not whether either can be trusted.
- past link
- 1
In the full report: all 0 connected firms, named
- 1 past link through former directors
Firms like Alpha Strategy Partners
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Alpha Strategy Partners
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 2 other companies its directors have run, named
- 3 background checks on its contact details
- All 4 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk