Ardian Cela

Reference number: 991325

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Appointed representative

Ardian Cela does not hold FCA authorisation of their own, and acts under a principal firm, which is legally responsible for their regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Ardian Cela (FRN 991325) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Ardian Cela's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Ardian Cela, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When celaassetmanagement.co.uk first appeared online, and whether it can receive email
  • What kind of line 07811 134241 is
  • Whether WC2B 6UJ is a shared office: 88 other firms give it
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Cela Asset Management Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Key dates in its history

Ardian Cela’s history from the FCA register and Companies House, newest first.

2023

6 February 2023

  • Became an appointed representative
  • Began trading as "Cela Asset Management"

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like Ardian Cela

Other firms of the same type (financial adviser), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Ardian Cela

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 background checks on its contact details, 1 flagged
  • All 2 events in its history

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Frequently asked questions about this firm

Is Ardian Cela FCA authorised?
Ardian Cela (FRN 991325) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Ardian Cela?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Ardian Cela (FRN 991325) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Ardian Cela's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Ardian Cela, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Ardian Cela’s phone number and website?
The FCA register lists the phone number 07811 134241 and the website celaassetmanagement.co.uk for Ardian Cela. If you were given different contact details, use these to check with the firm before going any further.
Is Ardian Cela a scam or clone?
Ardian Cela is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Ardian Cela?
Protection works through St. James's Place Wealth Management PLC, the principal firm responsible for Ardian Cela's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Does Ardian Cela use any other names?
It trades as Cela Asset Management.

Sources and links

The full report on Ardian Cela

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