Arion (Financial) Advisory Services Limited

Reference number: 597538

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

SIMBA CAPITAL LIMITED Reference number: 401310 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Arion (Financial) Advisory Services Limited (FRN 597538) introduces customers to SIMBA CAPITAL LIMITED (FRN 401310). Any regulated advice or arranging is done by the principal, not Arion (Financial) Advisory Services.
  • Example: if Arion (Financial) Advisory Services refers you to a financial adviser, the advice should come from the principal firm, not from Arion (Financial) Advisory Services itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0354 856 6778

  • Address

    Arion (Financial) Advisory Services Limited, 4th Floor, Eldon Chambers, 30-32 Fleet Street, London, EC4Y 1AA, United Kingdom

In the full report: 2 background checks

  • What kind of line 0354 856 6778 is
  • Who else gives the postcode EC4Y 1AA
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • Arngrimsson Advisors Limited Former name
  • Arngrimsson Advisors LLP Former name
  • Arngrimsson Advisory LLP Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Simba Capital Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
09060961
Company status
Active
Company type
Private limited company
Incorporated
29 May 2014 (12 years old)
Registered office
4th Floor, Eldon Chambers, 30-32 Fleet Street, London, EC4Y 1AA, England
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Þröstur Ríkharðsson Director Jan 1978 10 Jun 2025 None
Páll Ammendrup Ólafsson Director Apr 1987 10 Jun 2025 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 4 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 March 2025Full accountsNot audited

Net assets

£131k

−29% from £185k

Cash at bank

£130k

−16% from £154k

Employees (average)

1

Same as 1

Owed within a year

£16.2k

−87% from £122k

Assets and liabilities

In the full report: all 6 years of accounts

  • Every year from 2020 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

Accounts filed at Companies House for company 09060961. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Arion (Financial) Advisory Services’s history from the FCA register and Companies House, newest first.

Key events (13) All events (19)

2025

10 July 2025

  • Changed its registered name from "Arngrimsson Advisors Limited"

FCA register

10 June 2025

  • Board replaced: its only director left and 2 new directors took over
  • Arion Bank Hf took control (75–100% of shares)
  • Sigurdur Arngrimsson gave up control

Companies House

2023

20 December 2023

  • Bjarni Brynjolfsson gave up control
  • Sigurdur Arngrimsson took control (75–100% of shares)

Companies House

2018

20 June 2018

  • Bjarni Brynjolfsson took control (75–100% of shares)
  • Sigurdur Arngrimsson gave up control

Companies House

2016

6 April 2016

  • Sigurdur Arngrimsson took control (75–100% of shares)

Companies House

2015

12 June 2015

  • Became an introducer appointed representative

FCA register

22 April 2015

  • Changed its registered name from "Arngrimsson Advisors LLP"

FCA register

2014

29 May 2014

  • Incorporated at Companies House

Companies House

2013

2 October 2013

  • Changed its registered name from "Arngrimsson Advisory LLP"

FCA register

In the full report: all 19 events

  • All 19 events in its history (13 shown here)
  • Every director appointment and resignation: 6
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Firms like Arion (Financial) Advisory Services

Other firms of the same type (financial adviser), nearest first.

In London

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Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Arion (Financial) Advisory Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • 6 years of accounts, charted
  • All 19 events in its history

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Frequently asked questions about this firm

Is Arion (Financial) Advisory Services Limited FCA authorised?
Arion (Financial) Advisory Services Limited (FRN 597538) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Arion (Financial) Advisory Services?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Arion (Financial) Advisory Services Limited (FRN 597538) introduces customers to SIMBA CAPITAL LIMITED (FRN 401310). Any regulated advice or arranging is done by the principal, not Arion (Financial) Advisory Services. Example: if Arion (Financial) Advisory Services refers you to a financial adviser, the advice should come from the principal firm, not from Arion (Financial) Advisory Services itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Arion (Financial) Advisory Services’ phone number?
The FCA register lists the phone number 0354 856 6778 for Arion (Financial) Advisory Services. If you were given different contact details, use these to check with the firm before going any further.
Is Arion (Financial) Advisory Services a scam or clone?
Arion (Financial) Advisory Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Arion (Financial) Advisory Services?
Protection works through Simba Capital Limited, the principal firm responsible for Arion (Financial) Advisory Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Arion (Financial) Advisory Services?
Arion (Financial) Advisory Services is owned by Arion Bank Hf, which holds 75–100% of shares and 75–100% of votes, since 10 June 2025. Before that, it was controlled by Mr Sigurdur Arngrimsson and Mr Bjarni Brynjolfsson.
Who runs Arion (Financial) Advisory Services?
Companies House lists 2 directors of Arion (Financial) Advisory Services: Þröstur Ríkharðsson and Páll Ammendrup Ólafsson.
How long has Arion (Financial) Advisory Services been in business?
The company was formed on 29 May 2014.
What do Arion (Financial) Advisory Services’ latest accounts show?
Its latest accounts, to 31 March 2025, show net assets of £131k (−29% from £185k) and cash at bank of £130k (−16% from £154k).
Does Arion (Financial) Advisory Services use any other names?
It has previously used 3 other names: Arngrimsson Advisors Limited, Arngrimsson Advisors LLP and Arngrimsson Advisory LLP.

Sources and links

The full report on Arion (Financial) Advisory Services Limited

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