ASAP Discounts Limited

Reference number: 567459

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Holiday Extras Cover Limited Reference number: 828848 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • ASAP Discounts Limited (FRN 567459) introduces customers to Holiday Extras Cover Limited (FRN 828848). Any regulated advice or arranging is done by the principal, not ASAP Discounts.
  • Example: if ASAP Discounts refers you to a financial adviser, the advice should come from the principal firm, not from ASAP Discounts itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When discountvouchers.co.uk first appeared online, and whether it can receive email
  • What kind of line 01276 452260 is
  • Who else gives the postcode GU18 5RA
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Holiday Extras Cover Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Concerns on the company record

  • Accounts are overdue at Companies House.
  • Confirmation statement is overdue at Companies House.
Company name
ASAP DISCOUNTS LTD
Company number
06945011
Company status
Active
Company type
Private limited company
Incorporated
25 June 2009 (17 years old)
Registered office
Willoughby House (Office 7), 2 Broad Street, Stamford, PE9 1PG, England
Nature of business
  • Other business support service activities not elsewhere classified (SIC 82990)

Directors and company secretaries

Name Role Born Appointed Other companies
Stephen Lightfoot Director Nov 1973 9 Aug 2023 16 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
16
closed down
7
still active
9

In the full report: all 16 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 January 2024Micro-entity accountsNot audited

Net assets

£49.0k

−40% from £82.0k

Employees (average)

2

Same as 2

Owed within a year

£129k

+524% from £20.6k

Its next accounts are overdue at Companies House.

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2020 to 2024
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 06945011. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

ASAP Discounts’s history from the FCA register and Companies House, newest first.

Key events (12) All events (21)

2025

1 March 2025

  • Dean Lynn stopped being a part-owner

Companies House

2023

11 August 2023

  • Pfw Holdings Ltd gave up control
  • Sd Ventures Limited took control (75–100% of shares)

Companies House

9 August 2023

  • Board replaced: its only director left and 2 new directors took over
  • Dean Lynn became a part-owner (25–50% of shares)
  • Stephen Lightfoot became a part-owner (25–50% of shares)

Companies House

4 August 2023

  • Kathryn Anne Wright no longer has significant control
  • Pfw Holdings Ltd took control (75–100% of shares)

Companies House

2019

1 February 2019

  • Board replaced: its only director left and a new director took over
  • Kathryn Anne Wright gained significant control

Companies House

2011

27 October 2011

  • Became an introducer appointed representative

FCA register

2009

25 June 2009

  • Incorporated at Companies House

Companies House

In the full report: all 21 events

  • All 21 events in its history (12 shown here)
  • Every director appointment and resignation: 9
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Firms like ASAP Discounts

Other firms of the same type (insurance broker), nearest first.

In Lightwater

William Russell LimitedLightwaterAuthorisedVisicover LtdLightwaterAuthorised

In the Guildford (GU) postcode area

Darwin (Tilford Woods) LimitedFarnhamAppointed representativeLMT Healthcare LTDCamberleyAppointed representativePrivate Medical Associates LimitedWokingAppointed representativeManning Stainton Rentals & Property Management LimitedCamberleyAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on ASAP Discounts

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 16 other companies its directors have run, named
  • 3 background checks on its contact details
  • 5 years of accounts, charted
  • All 21 events in its history

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Frequently asked questions about this firm

Is ASAP Discounts Limited FCA authorised?
ASAP Discounts Limited (FRN 567459) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for ASAP Discounts?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. ASAP Discounts Limited (FRN 567459) introduces customers to Holiday Extras Cover Limited (FRN 828848). Any regulated advice or arranging is done by the principal, not ASAP Discounts. Example: if ASAP Discounts refers you to a financial adviser, the advice should come from the principal firm, not from ASAP Discounts itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is ASAP Discounts’ phone number and website?
The FCA register lists the phone number 01276 452260 and the website discountvouchers.co.uk for ASAP Discounts. If you were given different contact details, use these to check with the firm before going any further.
Is ASAP Discounts a scam or clone?
ASAP Discounts is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with ASAP Discounts?
Protection works through Holiday Extras Cover Limited, the principal firm responsible for ASAP Discounts's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns ASAP Discounts?
ASAP Discounts is owned by Sd Ventures Limited, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 11 August 2023. Before that, it was controlled by Miss Kathryn Anne Wright, Pfw Holdings Ltd and Mr Dean Lynn.
Who runs ASAP Discounts?
Companies House lists one director of ASAP Discounts: Stephen Lightfoot.
How long has ASAP Discounts been in business?
The company was formed on 25 June 2009.
What do ASAP Discounts’ latest accounts show?
Its latest accounts, to 31 January 2024, show net assets of £49.0k (−40% from £82.0k). Its accounts are overdue at Companies House.

Sources and links

The full report on ASAP Discounts Limited

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