Assured Financial Services Ltd

Reference number: 462633

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Assured Financial Services Ltd (FRN 462633) is an AR of Openwork Limited (FRN 408285). When you use Assured Financial Services's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Assured Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0151 424 5100

  • Address

    204a Liverpool Road, Widnes, Cheshire, WA8 7HY, United Kingdom

In the full report: 2 background checks

  • What kind of line 0151 424 5100 is
  • Who else gives the postcode WA8 7HY
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Other names (1)

If you were contacted under any of these names, it is this firm.

  • Assured Mortgage Services Ltd Former name: A name it was registered under before.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Openwork Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
24 November 2005 (20 years old)
Registered office
555 Smithdown Road, Liverpool, Merseyside, L15 5AF
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Paul Edward Myler Director Nov 1972 1 May 2008 4 other companies
Dean Andrew Tyrrell Director Jan 1965 23 Feb 2009 3 other companies
Paul Edward Myler Secretary Not published 1 May 2008 4 other companies

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
5
closed down
2
run together
2

In the full report: all 5 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 2 directors run together
  • All 5 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 30 November 2025Small company accountsNot audited

Total equity

£135k

+8.3% from £124k

Cash at bank

£154k

+15% from £134k

Employees (average)

3

Same as 3

Owed within a year

£23.1k

+72% from £13.5k

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 05634747. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Assured Financial Services’s history from the FCA register and Companies House, newest first.

2020

1 December 2020

  • Dean Andrew Tyrrell became a part-owner (25–50% of shares)
  • Paul Edward Myler became a part-owner (25–50% of shares)

Companies House

2015

3 August 2015

  • Changed its registered name from "Assured Mortgage Services Ltd"

FCA register

2008

1 May 2008

  • Board replaced: its only director left and 2 new directors took over

Companies House

2007

17 January 2007

  • Became an appointed representative

FCA register

2005

24 November 2005

  • Incorporated at Companies House

Companies House

In the full report: all 16 events

  • All 16 events in its history (6 shown here)
  • Every director appointment and resignation: 10
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Firms connected to Assured Financial Services

Other FCA-listed firms that share a director, phone number or address with Assured Financial Services. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its postcode
3

In the full report: all 3 connected firms, named

  • How each is linked: the same postcode (3)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like Assured Financial Services

Other firms of the same type (financial adviser), nearest first.

In Widnes

In the Warrington (WA) postcode area

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Assured Financial Services

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 5 other companies its directors have run, named
  • 2 background checks on its contact details
  • 7 years of accounts, charted
  • All 16 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Assured Financial Services Ltd FCA authorised?
Assured Financial Services Ltd (FRN 462633) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Assured Financial Services?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Assured Financial Services Ltd (FRN 462633) is an AR of Openwork Limited (FRN 408285). When you use Assured Financial Services's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Assured Financial Services, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Assured Financial Services’ phone number?
The FCA register lists the phone number 0151 424 5100 for Assured Financial Services. If you were given different contact details, use these to check with the firm before going any further.
Is Assured Financial Services a scam or clone?
Assured Financial Services is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Assured Financial Services?
Protection works through Openwork Limited, the principal firm responsible for Assured Financial Services's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Assured Financial Services?
Companies House lists 2 people with significant control of Assured Financial Services: Mr Dean Andrew Tyrrell (25–50% of shares) and Mr Paul Edward Myler (25–50% of shares).
Who runs Assured Financial Services?
Companies House lists 2 directors of Assured Financial Services: Paul Edward Myler and Dean Andrew Tyrrell.
How long has Assured Financial Services been in business?
The company was formed on 24 November 2005.
What do Assured Financial Services’ latest accounts show?
Its latest accounts, to 30 November 2025, show total equity of £135k (+8.3% from £124k) and cash at bank of £154k (+15% from £134k).
Does Assured Financial Services use any other names?
It has previously used the name Assured Mortgage Services Ltd.

Sources and links

The full report on Assured Financial Services Ltd

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