Assured Funding Ltd

Reference number: 724232

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Connect IFA Ltd Reference number: 441505 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Assured Funding Ltd (FRN 724232) is an AR of Connect IFA Ltd (FRN 441505). When you use Assured Funding's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Assured Funding, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When assuredfunding.co.uk first appeared online, and whether it can receive email
  • What kind of line 07774 633639 is
  • Who else gives the postcode CO3 3AX
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Other names (4)

If you were contacted under any of these names, it is this firm.

  • Assured Protect Trading name
  • HCH Financial Services Trading name
  • AMVAS Former trading name
  • Private Client Finance Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Connect IFA Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
07594318
Company status
Active
Company type
Private limited company
Incorporated
6 April 2011 (15 years old)
Registered office
Matches the FCA register address ✓
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Howard Mark Reuben Director Jan 1966 6 Apr 2011 7 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
7
closed down
3
still active
4

In the full report: all 7 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
  • All 3 people who have ever been directors, with their dates
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Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Net assets

£535

Up £9,958 from −£9,423

Cash at bank

£1,759

Up £1,509 from £250

Employees (average)

1

Up 1 from 0

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 07594318. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Assured Funding’s history from the FCA register and Companies House, newest first.

Key events (5) All events (17)

2026

10 April 2026

  • Howard Mark Reuben gave up control

Companies House

2025

25 November 2025

  • Howard Mark Reuben took control (75–100% of shares)

Companies House

2017

6 April 2017

  • Howard Mark Reuben took control (75–100% of shares)

Companies House

2015

2 November 2015

  • Became an appointed representative

FCA register

2011

6 April 2011

  • Incorporated at Companies House

Companies House

In the full report: all 17 events

  • All 17 events in its history (5 shown here)
  • Every director appointment and resignation: 5
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Firms connected to Assured Funding

Other FCA-listed firms that share a director, phone number or address with Assured Funding. A link shows who the firm is tied to, not whether either can be trusted.

connected firm
1
share its postcode
1

In the full report: the connected firm, named

  • How it is linked: the same postcode (1)
  • Who links it to this firm: the named directors, with dates
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Firms like Assured Funding

Other firms of the same type (insurance broker), nearest first.

In Colchester

Acorn Mortgage Services (Essex) LimitedColchesterAppointed representativeAmeriCover LimitedColchesterAppointed representativeAppointed Representative 1 LimitedColchesterAppointed representativeArma Karma LimitedColchesterAppointed representativeAssociation of Translation Companies LimitedColchesterAppointed representativeBGA Financial Services LimitedColchesterAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Assured Funding

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 7 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • 7 years of accounts, charted
  • All 17 events in its history
  • 1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is Assured Funding Ltd FCA authorised?
Assured Funding Ltd (FRN 724232) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Assured Funding?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Assured Funding Ltd (FRN 724232) is an AR of Connect IFA Ltd (FRN 441505). When you use Assured Funding's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Assured Funding, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Assured Funding’s phone number and website?
The FCA register lists the phone number 07774 633639 and the website assuredfunding.co.uk for Assured Funding. If you were given different contact details, use these to check with the firm before going any further.
Is Assured Funding a scam or clone?
Assured Funding is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Assured Funding?
Protection works through Connect IFA Ltd, the principal firm responsible for Assured Funding's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Assured Funding?
Companies House lists one person with significant control of Assured Funding: Mr Howard Mark Reuben (75–100% of shares).
Who runs Assured Funding?
Companies House lists one director of Assured Funding: Howard Mark Reuben.
How long has Assured Funding been in business?
The company was formed on 6 April 2011.
What do Assured Funding’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £535 (up £9,958 from −£9,423) and cash at bank of £1,759 (up £1,509 from £250).
Does Assured Funding use any other names?
It trades as Assured Protect and HCH Financial Services. It has previously used 2 other names: AMVAS and Private Client Finance.

Sources and links

The full report on Assured Funding Ltd

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