Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2024
- Accounts filed up to 30 April 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
St. James's Place Wealth Management Plc Reference number: 195351 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Atlas Private Wealth Ltd (FRN 1014274) is an AR of St. James's Place Wealth Management Plc (FRN 195351). When you use Atlas Private Wealth's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Atlas Private Wealth, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Unit 1.1 East, 116 Brompton Road, London, Westminster, SW3 1JJ, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When atlasprivatewealth.co.uk first appeared online, and whether it can receive email
- What kind of line 020 8042 0805 is
- Whether SW3 1JJ is a shared office: 116 other firms give it
Other names (2)
If you were contacted under any of these names, it is this firm.
- Atlas Wealth Trading name: A name it trades under now.
- Daniel Afan-Jones Former name: A name it was registered under before.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through St. James's Place Wealth Management PLC, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15680955 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 25 April 2024 (2 years old)
- Registered office
- 167-169 5th Floor, Great Portland Street, London, W1W 5PF, England
- Nature of business
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- Financial management (SIC 70221)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Daniel Christopher Afan-Jones | Director | Sep 1989 | 25 Apr 2024 | 4 other companies |
| Peter John Harrison | Director | Apr 1979 | 23 Dec 2025 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 4
- closed down
- 1
- still active
- 3
In the full report: all 4 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
Filed accounts and finances
Cash at bank
£8,767
No earlier figure to compare
These accounts were filed as dormant: the company reported no significant trading in the period.
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 15680955. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Atlas Private Wealth’s history from the FCA register and Companies House, newest first.
2025
23 December 2025
- Peter Harrison became a part-owner (25–50% of shares)
Companies House
17 January 2025
- Changed its registered name from "Daniel Afan-Jones"
FCA register
2024
8 June 2024
- Became an appointed representative
FCA register
25 April 2024
- Incorporated at Companies House
- Daniel Christopher Afan-Jones became a part-owner (25–50% of shares)
Companies House
In the full report: all 8 events
- All 8 events in its history (5 shown here)
- Every director appointment and resignation: 2
Firms like Atlas Private Wealth
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Atlas Private Wealth
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 4 other companies its directors have run, named
- 3 background checks on its contact details, 1 flagged
- All 8 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Atlas Private Wealth?
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What do Atlas Private Wealth’s latest accounts show?
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk