Aurum Day Ltd

Reference number: 1062197

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Aurum Day Ltd (FRN 1062197) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Aurum Day.
  • Example: if Aurum Day refers you to a financial adviser, the advice should come from the principal firm, not from Aurum Day itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When aurum-day.co.uk first appeared online, and whether it can receive email
  • What kind of line 07917 570627 is
  • Who else gives the postcode ME2 2BF
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FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
24 June 2025 (1 year old)
Registered office
Unit 4 Knight Road, Rochester, Kent, ME2 2BF, England
Nature of business
  • Construction of utility projects for electricity and telecommunications (SIC 42220)

Directors and company secretaries

Name Role Born Appointed Other companies
Shane Maverick Smith Director Dec 1987 24 Jun 2025 4 other companies

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
4
closed down
1
still active
3

In the full report: all 4 companies, named

  • What each company does, and whether it is still trading
  • Which of its director sits on each board, and since when
  • Any that went into liquidation or administration
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Key dates in its history

Aurum Day’s history from the FCA register and Companies House, newest first.

2026

17 August 2026

  • Became an introducer appointed representative

FCA register

2025

24 June 2025

  • Incorporated at Companies House
  • Shane Maverick Smith took control (75–100% of shares)
  • Shane Maverick Smith appointed as a director

Companies House

Director appointments and resignations, and trading names, appear under All events.

Firms connected to Aurum Day

Other FCA-listed firms that share a director, phone number or address with Aurum Day. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
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Firms like Aurum Day

Other firms of the same type (credit broker), nearest first.

In Rochester

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Aurum Day

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 4 other companies its directors have run, named
  • 3 background checks on its contact details
  • All 4 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Aurum Day Ltd FCA authorised?
Aurum Day Ltd (FRN 1062197) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Aurum Day?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Aurum Day Ltd (FRN 1062197) introduces customers to IDEAL SALES SOLUTIONS LTD (FRN 703401). Any regulated advice or arranging is done by the principal, not Aurum Day. Example: if Aurum Day refers you to a financial adviser, the advice should come from the principal firm, not from Aurum Day itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Aurum Day’s phone number and website?
The FCA register lists the phone number 07917 570627 and the website aurum-day.co.uk for Aurum Day. If you were given different contact details, use these to check with the firm before going any further.
Is Aurum Day a scam or clone?
Aurum Day is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Aurum Day?
Protection works through Ideal Sales Solutions Ltd, the principal firm responsible for Aurum Day's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Aurum Day?
Companies House lists one person with significant control of Aurum Day: Mr Shane Maverick Smith (75–100% of shares).
Who runs Aurum Day?
Companies House lists one director of Aurum Day: Shane Maverick Smith.
How long has Aurum Day been in business?
The company was formed on 24 June 2025.

Sources and links

The full report on Aurum Day Ltd

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