Avione Saving & Investment LTD

Reference number: 971870

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Avione Saving & Investment LTD (FRN 971870) is an AR of Bud Financial Limited (FRN 793327). When you use Avione Saving & Investment's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Avione Saving & Investment, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When be-long.co first appeared online, and whether it can receive email
  • What kind of line 07775 859666 is
  • Who else gives the postcode WC1V 6LJ
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Avione Trading name: A name it trades under now.
  • Belong Trading name: A name it trades under now.

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Bud Financial Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Concerns on the company record

  • Accounts are overdue at Companies House.
  • Confirmation statement is overdue at Companies House.
Company status
Active
Company type
Private limited company
Incorporated
11 September 2020 (6 years old)
Registered office
Camburgh House, 27 New Dover Road, Canterbury, Kent, CT1 3DN, United Kingdom
Nature of business
  • Financial management (SIC 70221)

Directors and company secretaries

Name Role Born Appointed Other companies
Avion Ahyanna Gray Director Sep 1982 11 Sep 2020 None
Samantha Rosenberg Director Jul 1991 11 Sep 2020 None

In the full report: every company its directors have run

  • Confirmation that these 2 directors run no other company
  • All 4 people who have been directors, with their dates
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Filed accounts and finances

Year to 31 October 2024Small company accountsNot audited

Net assets

−£208k

Up £111k from −£319k

Cash at bank

£237k

+9.2% from £217k

Employees (average)

8

−20% from 10

Owed within a year

£482k

<1% from £478k

Its next accounts are overdue at Companies House.

Net assets are negative: on its last balance sheet the company owed £208k more than it owned.

Assets and liabilities

In the full report: all 4 years of accounts

  • Every year from 2021 to 2024
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 12873469. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Avione Saving & Investment’s history from the FCA register and Companies House, newest first.

2022

13 March 2022

  • Became an appointed representative

FCA register

2020

11 September 2020

  • Incorporated at Companies House
  • Avion Ahyanna Gray became a part-owner (25–50% of shares)
  • Samantha Rosenberg became a part-owner (25–50% of shares)

Companies House

In the full report: all 8 events

  • All 8 events in its history (4 shown here)
  • Every director appointment and resignation: 2
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Firms like Avione Saving & Investment

Other firms of the same type (financial adviser), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Avione Saving & Investment

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 3 background checks on its contact details
  • 4 years of accounts, charted
  • All 8 events in its history

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Frequently asked questions about this firm

Is Avione Saving & Investment LTD FCA authorised?
Avione Saving & Investment LTD (FRN 971870) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Avione Saving & Investment?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Avione Saving & Investment LTD (FRN 971870) is an AR of Bud Financial Limited (FRN 793327). When you use Avione Saving & Investment's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Avione Saving & Investment, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Avione Saving & Investment’s phone number and website?
The FCA register lists the phone number 07775 859666 and the website be-long.co for Avione Saving & Investment. If you were given different contact details, use these to check with the firm before going any further.
Is Avione Saving & Investment a scam or clone?
Avione Saving & Investment is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Avione Saving & Investment?
Protection works through Bud Financial Limited, the principal firm responsible for Avione Saving & Investment's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Avione Saving & Investment?
Companies House lists 2 people with significant control of Avione Saving & Investment: Avion Ahyanna Gray (25–50% of shares) and Samantha Rosenberg (25–50% of shares).
Who runs Avione Saving & Investment?
Companies House lists 2 directors of Avione Saving & Investment: Avion Ahyanna Gray and Samantha Rosenberg.
How long has Avione Saving & Investment been in business?
The company was formed on 11 September 2020.
What do Avione Saving & Investment’s latest accounts show?
Its latest accounts, to 31 October 2024, show net assets of −£208k (up £111k from −£319k) and cash at bank of £237k (+9.2% from £217k). Its accounts are overdue at Companies House.
Does Avione Saving & Investment use any other names?
It trades as Avione and Belong.

Sources and links

The full report on Avione Saving & Investment LTD

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