Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 12 years
- Protected through the principal
- No FCA actions
- Active company since 2014
- Accounts filed up to 31 March 2025
Responsible principal firm
Alternatives St James LLP Reference number: 430914 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Barbon Advisors LLP (FRN 630317) is an AR of Alternatives St James LLP (FRN 430914). When you use Barbon Advisors's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Barbon Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
-
Phone number
-
Address
Rex House, 4-12 Regent Street, London, SW1Y 4PE, United Kingdom
In the full report: 2 background checks
- What kind of line 020 7096 1924 is
- Who else gives the postcode SW1Y 4PE
Warning
Scammers have impersonated this firm
Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.
The FCA warning these came from
- Barbon Advisors Professions 29 October 2021
Scammers change these details often. Always check the live FCA warning.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Alternatives St James LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
The clone warnings above are scammers using this firm's name, not something the firm has done.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- OC393008 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Limited liability partnership
- Incorporated
- 8 May 2014 (12 years old)
- Registered office
- 4th Floor, Rex House, 4 - 12 Regent Street, London, SW1Y 4PE, United Kingdom
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Simon Lloyd | LLP designated member | Feb 1974 | 8 May 2014 | 1 other company |
| Karen Angela Lloyd | LLP designated member | Jul 1970 | 27 Mar 2019 | None |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other company
- 1
- closed down
- 1
In the full report: all 1 company, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£16.2k
No earlier figure to compare
Employees (average)
0
Same as 0
Owed within a year
£35.6k
+128% from £15.7k
In the full report: all 4 years of accounts
- Every year from 2022 to 2025
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company OC393008. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Barbon Advisors’s history from the FCA register and Companies House, newest first.
2024
28 March 2024
- David Michael Ryan stopped being a part-owner
Companies House
2021
29 October 2021
- FCA warned the public about a scam impersonating this firm
FCA warning list
2019
15 April 2019
- Karen Angela Lloyd became a part-owner (25–50% of shares)
Companies House
2016
6 April 2016
- David Michael Ryan became a part-owner (25–50% of shares)
- Simon Lloyd became a part-owner (25–50% of shares)
Companies House
2014
18 August 2014
- Became an appointed representative
FCA register
8 May 2014
- Incorporated at Companies House
Companies House
In the full report: all 11 events
- All 11 events in its history (7 shown here)
- Every director appointment and resignation: 4
Firms like Barbon Advisors
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Barbon Advisors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 1 other company its directors have run, named
- 2 background checks on its contact details
- 4 years of accounts, charted
- All 11 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- FCA warning: Barbon Advisors Professions fca.org.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk