Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 9 years
- Protected through the principal
- No FCA actions
- Active company since 2017
- Accounts filed up to 31 March 2026
- Confirmation statement is overdue at Companies House
- On its latest accounts it owed £15.5k more than it owned
- 1 thing worth a closer look in the background checks
Responsible principal firm
SUNTERA ADVISERS (UK) LIMITED Reference number: 692447 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Bay Tree Private Equity LLP (FRN 788586) is an AR of SUNTERA ADVISERS (UK) LIMITED (FRN 692447). When you use Bay Tree Private Equity's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Bay Tree Private Equity, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
85 Great Portland Street, First Floor, London, W1W 7LT, United Kingdom
In the full report: 2 background checks, 1 thing worth a closer look
- What kind of line 07917 231686 is
- Whether W1W 7LT is a shared office: 43 other firms give it
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Suntera Advisers (UK) Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
Concerns on the company record
- Confirmation statement is overdue at Companies House.
- Company number
- OC418686 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Limited liability partnership
- Incorporated
- 21 August 2017 (9 years old)
- Registered office
- 167-169 Great Portland Street, London, Greater London, W1W 5PF, England
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Edward Christopher Cottrell | LLP designated member | Jun 1974 | 21 Aug 2017 | 19 other companies |
| David Mervyn Wingfield | LLP designated member | Jan 1975 | 21 Aug 2017 | 4 other companies |
| Michael John Simmonds | LLP designated member | Jul 1971 | 14 Jul 2021 | 4 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 19
- closed down
- 1
- run together
- 8
In the full report: all 19 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- Any that went into liquidation or administration
- The 8 companies these 3 directors run together
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
−£15.5k
Down £8,061 from −£7,450
Cash at bank
£3,489
−46% from £6,411
Employees (average)
0
Same as 0
Owed within a year
£21.8k
+30% from £16.8k
Net assets are negative: on its last balance sheet the company owed £15.5k more than it owned.
Net assets
In the full report: all 6 years of accounts
- Every year from 2021 to 2026
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company OC418686. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Bay Tree Private Equity’s history from the FCA register and Companies House, newest first.
2021
14 July 2021
- Michael John Simmonds became a part-owner (25–50% of shares)
Companies House
2020
5 May 2020
- Anthony Brian Wheble stopped being a part-owner
Companies House
2017
11 September 2017
- Became an appointed representative
FCA register
21 August 2017
- Incorporated at Companies House
- Anthony Brian Wheble became a part-owner (25–50% of shares)
- David Mervyn Wingfield became a part-owner (25–50% of shares)
- Edward Christopher Cottrell became a part-owner (25–50% of shares)
Companies House
In the full report: all 12 events
- All 12 events in its history (7 shown here)
- Every director appointment and resignation: 5
Firms like Bay Tree Private Equity
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Bay Tree Private Equity
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 19 other companies its directors have run, named
- 2 background checks on its contact details, 1 flagged
- 6 years of accounts, charted
- All 12 events in its history
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk