Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 5 years
- Protected through the principal
- No FCA actions
- Active company since 2014
- Accounts filed up to 31 October 2025
- 1 thing worth a closer look in the background checks
Responsible principal firm
The Right Mortgage Limited Reference number: 649443 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Bespoke Financial Advisors LTD (FRN 954676) is an AR of The Right Mortgage Limited (FRN 649443). When you use Bespoke Financial Advisors's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Bespoke Financial Advisors, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
20-22 Wenlock Road, London, N1 7GU, United Kingdom
In the full report: 2 background checks, 1 thing worth a closer look
- What kind of line 01634 917037 is
- Whether N1 7GU is a shared office: 86 other firms give it
FCA permissions and consumer protection
- Protection through the principal firmProtection works through The Right Mortgage Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 09056282 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 May 2014 (12 years old)
- Registered office
- 20-22 Wenlock Road, London, N1 7GU, England
- Nature of business
-
- Activities of mortgage finance companies (SIC 64922)
- Life insurance (SIC 65110)
- Non-life insurance (SIC 65120)
- Public relations and communications activities (SIC 70210)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Daniel James Webb | Director | Jun 1980 | 27 May 2014 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
£15
Down £120 from £135
Cash at bank
£0
−100% from £5,470
Employees (average)
2
Same as 2
Owed within a year
£26.2k
+95% from £13.4k
Assets and liabilities
In the full report: all 7 years of accounts
- Every year from 2019 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 09056282. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Bespoke Financial Advisors’s history from the FCA register and Companies House, newest first.
2023
18 February 2023
- Hayley Webb became a part-owner (25–50% of shares)
Companies House
2021
14 July 2021
- Became an appointed representative
FCA register
2017
1 January 2017
- Daniel James Webb became a part-owner (25–50% of shares)
Companies House
2014
27 May 2014
- Incorporated at Companies House
- Daniel James Webb appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms like Bespoke Financial Advisors
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In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Bespoke Financial Advisors
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 2 background checks on its contact details, 1 flagged
- 7 years of accounts, charted
- All 5 events in its history
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Frequently asked questions about this firm
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What does appointed representative mean for Bespoke Financial Advisors?
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What do Bespoke Financial Advisors’ latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk