Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for under a year
- Protected through the principal
- No FCA actions
- Active company since 2026
- 1 thing worth a closer look in the background checks
Responsible principal firm
New Leaf Distribution Limited Reference number: 460421 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- BPAM Ltd (FRN 1052650) is an AR of New Leaf Distribution Limited (FRN 460421). When you use BPAM's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from BPAM, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
Also given by a firm that is no longer authorised. Check you are dealing with the firm on this page.
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Address
78-79 Pall Mall, London, Westminster, SW1Y 5ES, United Kingdom
In the full report: 2 background checks, 1 thing worth a closer look
- What kind of line 01702 431130 is, and the 152 other firms that give it
- Whether SW1Y 5ES is a shared office: 29 other firms give it
Other names (1)
If you were contacted under any of these names, it is this firm.
- Brades Private Asset Management Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through New Leaf Distribution Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 17061955 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 March 2026 (less than a year old)
- Registered office
- 71-75 Shelton Street, London, WC2H 9JQ, England
- Nature of business
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- Financial management (SIC 70221)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Matthew Paul Kenneth Holder | Director | Jan 1995 | 2 Mar 2026 | 3 other companies |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- still active
- 3
- is FCA-registered
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
Key dates in its history
Bpam’s history from the FCA register and Companies House, newest first.
2026
12 May 2026
- Began trading as "Brades Private Asset Management"
FCA register
19 March 2026
- Became an appointed representative
FCA register
2 March 2026
- Incorporated at Companies House
- 5eats04 Ltd became a part-owner (25–50% of shares)
- Kelvin Ventures Limited became a part-owner (25–50% of shares)
- Xxv March Limited became a part-owner (25–50% of shares)
- Matthew Paul Kenneth Holder appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Bpam
Other FCA-listed firms that share a director, phone number or address with Bpam. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 12
- share its phone number
- 12
- past link
- 1
In the full report: all 12 connected firms, named
- How each is linked: the same phone number (12)
- Who links each one: the named directors, with dates
- 1 past link through former directors
Firms like Bpam
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Bpam
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 2 background checks on its contact details, 1 flagged
- All 7 events in its history
- 12 connected firms, named, and who links them
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Frequently asked questions about this firm
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What does appointed representative mean for Bpam?
What is Bpam’s phone number?
Is Bpam a scam or clone?
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Who owns Bpam?
Who runs Bpam?
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk