Central Diamond Company Ltd
Reference number: 1033765
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 1 year
- Protected through the principal
- No FCA actions
- Active company since 2018
- Accounts filed up to 31 December 2023
Responsible principal firm
Queensmith (Group) Ltd Reference number: 951237 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Central Diamond Company Ltd (FRN 1033765) is an AR of Queensmith (Group) Ltd (FRN 951237). When you use Central Diamond Company's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Central Diamond Company, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
98 Hatton Garden, London, EC1N 8NX, United Kingdom
In the full report: 3 background checks
- When queensmith.co.uk first appeared online, and whether it can receive email
- What kind of line 020 7831 1901 is
- Who else gives the postcode EC1N 8NX
Other names (1)
If you were contacted under any of these names, it is this firm.
- Queensmith Trading name: A name it trades under now.
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Queensmith (Group) Ltd, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 11600581 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 2 October 2018 (8 years old)
- Registered office
- 98 Hatton Garden, London, EC1N 8NX, England
- Nature of business
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- Retail sale of watches and jewellery in specialised stores (SIC 47770)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Brett Afshar | Director | Aug 1974 | 2 Oct 2018 | 2 other companies |
| Natalie Elizabeth Afshar | Director | May 1975 | 21 May 2022 | 2 other companies |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- still active
- 3
- is FCA-registered
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 1 company these 2 directors run together
- All 3 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£659k
Up £797k from −£138k
Cash at bank
£190k
+8% from £176k
Employees (average)
1
Same as 1
Owed within a year
£574k
+316% from £138k
Net assets
In the full report: all 5 years of accounts
- Every year from 2019 to 2023
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 11600581. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Central Diamond Company’s history from the FCA register and Companies House, newest first.
2025
5 July 2025
- Became an appointed representative
FCA register
2023
21 July 2023
- Queensmith Group Ltd took control (75–100% of shares)
Companies House
2020
17 December 2020
- Jason Bruno Acker Holt stopped being a part-owner
Companies House
2019
27 February 2019
- Jason Bruno Acker Holt became a part-owner (25–50% of shares)
Companies House
2018
2 October 2018
- Incorporated at Companies House
- Brett Afshar took control (75–100% of votes)
Companies House
In the full report: all 11 events
- All 11 events in its history (6 shown here)
- Every director appointment and resignation: 4
Firms connected to Central Diamond Company
Other FCA-listed firms that share a director, phone number or address with Central Diamond Company. A link shows who the firm is tied to, not whether either can be trusted.
- connected firms
- 5
- share a director
- 1
- share its postcode
- 5
In the full report: all 5 connected firms, named
- How each is linked: shared directors (1), the same postcode (5)
- Who links each one: the named directors, with dates
Firms like Central Diamond Company
Other firms of the same type (retailer), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Central Diamond Company
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 3 background checks on its contact details
- 5 years of accounts, charted
- All 11 events in its history
- 5 connected firms, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk