Digital Roo Ltd

Reference number: 958709

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Introducer appointed representative

This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.

Responsible principal firm

Your Mortgage People Limited Reference number: 685250 Authorised View firm →
What does this mean?
  • An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
  • Digital Roo Ltd (FRN 958709) introduces customers to Your Mortgage People Limited (FRN 685250). Any regulated advice or arranging is done by the principal, not Digital Roo.
  • Example: if Digital Roo refers you to a financial adviser, the advice should come from the principal firm, not from Digital Roo itself.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    01273 033343

  • Address

    Middle Street, Brighton, BN1 1AL, United Kingdom

In the full report: 2 background checks

  • What kind of line 01273 033343 is
  • Who else gives the postcode BN1 1AL
Instant PDF download
Other names (6)

If you were contacted under any of these names, it is this firm.

  • Better Money Advice Trading name
  • Money Saving Guru Trading name
  • Mortgage Savings Expert Trading name
  • Policy Guru Trading name
  • Dads with Capes Former trading name
  • Remortgage Guru Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Your Mortgage People Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
11496923
Company status
Active
Company type
Private limited company
Incorporated
2 August 2018 (8 years old)
Registered office
49 Station Road, Polegate, East Sussex, BN26 6EA, England
Nature of business
  • Advertising agencies (SIC 73110)

Directors and company secretaries

Name Role Born Appointed Other companies
Thomas Raymond Blake Director Sep 1990 2 Aug 2018 2 other companies
Natalia Blake Director Nov 1991 1 Jan 2025 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
still active
2
run together
1

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 31 March 2026Small company accountsNot audited

Net assets

£1.18m

+516% from £192k

Cash at bank

£938k

+118% from £430k

Employees (average)

2

+100% from 1

Owed within a year

£349k

+9.4% from £320k

Assets and liabilities

In the full report: all 5 years of accounts

  • Every year from 2020 to 2026
  • The chart, over every year
  • Every filed figure, year by year
Instant PDF download
About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 11496923. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Digital Roo’s history from the FCA register and Companies House, newest first.

Key events (5) All events (15)

2025

7 May 2025

  • Thomas Raymond Blake gave up control
  • Tnm Holdings Ltd took control (75–100% of shares)

Companies House

2021

19 September 2021

  • Became an introducer appointed representative

FCA register

2018

2 August 2018

  • Incorporated at Companies House
  • Thomas Raymond Blake took control (75–100% of shares)

Companies House

In the full report: all 15 events

  • All 15 events in its history (5 shown here)
  • Every director appointment and resignation: 2
Instant PDF download

Firms connected to Digital Roo

Other FCA-listed firms that share a director, phone number or address with Digital Roo. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
2
share its postcode
2

In the full report: all 2 connected firms, named

  • How each is linked: the same postcode (2)
  • Who links each one: the named directors, with dates
Instant PDF download

Firms like Digital Roo

Other firms of the same type (mortgage adviser or broker), nearest first.

In Brighton

Adele TomasinBrightonAppointed representativeColin WarburtonBrightonAppointed representativeEdward ClarkBrightonAppointed representativeFrancis FraserBrightonAppointed representativeGaskells I.M.A. LimitedBrightonAppointed representativeJonathan Lloyd HeathBrightonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Digital Roo

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 2 background checks on its contact details
  • 5 years of accounts, charted
  • All 15 events in its history
  • 2 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Digital Roo Ltd FCA authorised?
Digital Roo Ltd (FRN 958709) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does introducer appointed representative mean for Digital Roo?
An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own. Digital Roo Ltd (FRN 958709) introduces customers to Your Mortgage People Limited (FRN 685250). Any regulated advice or arranging is done by the principal, not Digital Roo. Example: if Digital Roo refers you to a financial adviser, the advice should come from the principal firm, not from Digital Roo itself. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Digital Roo’s phone number?
The FCA register lists the phone number 01273 033343 for Digital Roo. If you were given different contact details, use these to check with the firm before going any further.
Is Digital Roo a scam or clone?
Digital Roo is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Digital Roo?
Protection works through Your Mortgage People Limited, the principal firm responsible for Digital Roo's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Digital Roo?
Digital Roo is owned by Tnm Holdings Ltd, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 7 May 2025. Before that, it was controlled by Mr Thomas Raymond Blake.
Who runs Digital Roo?
Companies House lists 2 directors of Digital Roo: Thomas Raymond Blake and Natalia Blake.
How long has Digital Roo been in business?
The company was formed on 2 August 2018.
What do Digital Roo’s latest accounts show?
Its latest accounts, to 31 March 2026, show net assets of £1.18m (+516% from £192k) and cash at bank of £938k (+118% from £430k).
Does Digital Roo use any other names?
It trades as Better Money Advice, Money Saving Guru, Mortgage Savings Expert and Policy Guru. It has previously used 2 other names: Dads with Capes and Remortgage Guru.

Sources and links

The full report on Digital Roo Ltd

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