East Shore Mortgages Ltd

Reference number: 472615

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

TenetLime Limited Reference number: 311266 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • East Shore Mortgages Ltd (FRN 472615) is an AR of TenetLime Limited (FRN 311266). When you use East Shore Mortgages's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from East Shore Mortgages, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

  • No website on the FCA register

  • Phone number

    0191 581 0716

  • Address

    6 Staithes Court, East Shore Village, Seaham, SR7 7WF, United Kingdom

In the full report: 2 background checks

  • What kind of line 0191 581 0716 is
  • Who else gives the postcode SR7 7WF
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • East Shore Mortgages Former name
  • Gary Lounton Former name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through TenetLime Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
17138922
Company status
Active
Company type
Private limited company
Incorporated
7 April 2026 (less than a year old)
Registered office
Unit 7-8 Silverlink Business Park, Wallsend, NE28 9NX, United Kingdom
Nature of business
  • Activities of mortgage finance companies (SIC 64922)

Directors and company secretaries

Name Role Born Appointed Other companies
Gary Lounton Director Feb 1977 7 Apr 2026 None

In the full report: every company its directors have run

  • Confirmation that its director runs no other company
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Key dates in its history

East Shore Mortgages’s history from the FCA register and Companies House, newest first.

2026

5 May 2026

  • Changed its registered name from "Gary Lounton"

FCA register

7 April 2026

  • Incorporated at Companies House
  • Gary Lounton took control (75–100% of shares)
  • Gary Lounton appointed as a director

Companies House

2015

29 September 2015

  • Changed its registered name from "East Shore Mortgages"
  • Began trading as "East Shore Mortgages"

FCA register

2007

11 September 2007

  • Became an appointed representative

FCA register

Director appointments and resignations, and trading names, appear under All events.

Firms like East Shore Mortgages

Other firms of the same type (mortgage adviser or broker), nearest first.

In the Sunderland (SR) postcode area

Approved Mortgage Solutions LimitedSunderlandAppointed representativeEmberlane Group LimitedSunderlandAppointed representativeGeraldine CollinsSunderlandAppointed representativeMAB (GB) LtdSunderlandAppointed representativeRiverside Mortgage Advice LimitedSunderlandAppointed representativeSunland Mortgages LimitedSunderlandAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on East Shore Mortgages

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • Every company its directors have run, named
  • 2 background checks on its contact details
  • All 7 events in its history

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Frequently asked questions about this firm

Is East Shore Mortgages Ltd FCA authorised?
East Shore Mortgages Ltd (FRN 472615) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for East Shore Mortgages?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. East Shore Mortgages Ltd (FRN 472615) is an AR of TenetLime Limited (FRN 311266). When you use East Shore Mortgages's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from East Shore Mortgages, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is East Shore Mortgages’ phone number?
The FCA register lists the phone number 0191 581 0716 for East Shore Mortgages. If you were given different contact details, use these to check with the firm before going any further.
Is East Shore Mortgages a scam or clone?
East Shore Mortgages is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with East Shore Mortgages?
Protection works through TenetLime Limited, the principal firm responsible for East Shore Mortgages's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns East Shore Mortgages?
Companies House lists one person with significant control of East Shore Mortgages: Mr Gary Lounton (75–100% of shares).
Who runs East Shore Mortgages?
Companies House lists one director of East Shore Mortgages: Gary Lounton.
How long has East Shore Mortgages been in business?
The company was formed on 7 April 2026.
Does East Shore Mortgages use any other names?
It has previously used 2 other names: East Shore Mortgages and Gary Lounton.

Sources and links

The full report on East Shore Mortgages Ltd

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