Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 15 years
- Protected through the principal
- No FCA actions
- Active company since 2010
- Accounts filed up to 31 December 2025
Responsible principal firm
ELM CAPITAL ASSOCIATES LIMITED Reference number: 401953 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- ELM CAPITAL USA LIMITED (FRN 538066) introduces customers to ELM CAPITAL ASSOCIATES LIMITED (FRN 401953). Any regulated advice or arranging is done by the principal, not ELM CAPITAL USA.
- Example: if ELM CAPITAL USA refers you to a financial adviser, the advice should come from the principal firm, not from ELM CAPITAL USA itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
South West House, 11A Regent Street, London, SW1Y 4LR, United Kingdom
In the full report: 2 background checks
- What kind of line 020 7901 8940 is, and the other firm that gives it
- Who else gives the postcode SW1Y 4LR
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Elm Capital Associates Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07259601 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 20 May 2010 (16 years old)
- Registered office
- Southwest House, 11a Regent Street, London, SW1Y 4LR, England
- Nature of business
-
- Activities auxiliary to financial intermediation not elsewhere classified (SIC 66190)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Etienne Deshormes | Director | Jul 1960 | 20 May 2010 | 3 other companies |
| Samantha Page | Secretary | Not published | 26 Jul 2010 | – |
Other companies run by its director
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- still active
- 3
- is FCA-registered
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of its director sits on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
Filed accounts and finances
Net assets
£105k
−22% from £134k
Cash at bank
£30.8k
−10% from £34.3k
Employees (average)
5
Same as 5
Owed within a year
£20.5k
<1% from £20.4k
Net assets
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
Accounts filed at Companies House for company 07259601. Figures are exactly as filed; nothing is estimated.
Key dates in its history
Elm Capital USA’s history from the FCA register and Companies House, newest first.
2017
27 February 2017
- Etienne Deshormes became a part-owner (25–50% of shares)
Companies House
2010
21 December 2010
- Became an introducer appointed representative
FCA register
20 May 2010
- Incorporated at Companies House
- Etienne Deshormes appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Elm Capital USA
Other FCA-listed firms that share a director, phone number or address with Elm Capital USA. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- share its phone number
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same phone number (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Elm Capital USA
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Elm Capital USA
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 2 background checks on its contact details
- 6 years of accounts, charted
- All 4 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk