Embedded Advice Limited

Reference number: 1044275

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Authorised by the FCA

This firm is on the FCA register and authorised to carry out regulated activities.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When whistleforadvice.co.uk first appeared online, and whether it can receive email
  • What kind of line 0333 015 1670 is
  • Who else gives the postcode NW1 8AH
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Pension Potential Trading name
  • Whistle Trading name

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Sell or arrange insurance FSCS may apply
    Eligible insurance claims may be FSCS-protected, often 90%, or 100% for compulsory or long-term cover.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (5 permissions)
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on Pension Transfers and Pension Opt Outs
  • Arranging (bringing about) deals in investments
  • Assisting in the administration and performance of a contract of insurance
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
16421873
Company status
Active
Company type
Private limited company
Incorporated
30 April 2025 (1 year old)
Registered office
Embedded Advice Limited Labs Atrium, Chalk Farm Road, London, NW1 8AH, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name Role Born Appointed Other companies
Jordan Mayo Director Feb 1981 30 Apr 2025 3 other companies
Rene Levesley Director Dec 1980 9 Sep 2025 None

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
3
still active
3

In the full report: all 3 companies, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
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Key dates in its history

Embedded Advice’s history from the FCA register and Companies House, newest first.

Key events (4) All events (10)

2026

23 April 2026

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2025

30 April 2025

  • Incorporated at Companies House
  • Jordan Mayo became the majority owner (50–75% of shares)

Companies House

In the full report: all 10 events

  • All 10 events in its history (4 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Embedded Advice

Other FCA-listed firms that share a director, phone number or address with Embedded Advice. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its postcode
3

In the full report: all 3 connected firms, named

  • How each is linked: the same postcode (3)
  • Who links each one: the named directors, with dates
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Firms like Embedded Advice

Other firms of the same type (financial adviser), nearest first.

In London

Ernst & Young LLPLondonAuthorisedGallagher (Administration & Investment) LimitedLondonAuthorisedGallagher Risk & Reward LimitedLondonAuthorisedKroll Securities LtdLondonAuthorisedCambridge Mercantile Risk Management (UK) LtdLondonAuthorisedCapita Pension Solutions LimitedLondonAuthorised

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Embedded Advice

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 3 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • All 10 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Embedded Advice Limited FCA authorised?
Yes, Embedded Advice Limited (FRN 1044275) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since April 2026 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is Embedded Advice’s phone number and website?
The FCA register lists the phone number 0333 015 1670 and the website whistleforadvice.co.uk for Embedded Advice. If you were given different contact details, use these to check with the firm before going any further.
Is Embedded Advice a scam or clone?
Embedded Advice is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Embedded Advice?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about Embedded Advice to the Financial Ombudsman Service, free of charge.
Who owns Embedded Advice?
Companies House lists one person with significant control of Embedded Advice: Jordan Mayo (50–75% of shares).
Who runs Embedded Advice?
Companies House lists 2 directors of Embedded Advice: Jordan Mayo and Rene Levesley.
How long has Embedded Advice been in business?
The company was formed on 30 April 2025, and has held its current FCA authorisation since April 2026.
Does Embedded Advice use any other names?
It trades as Pension Potential and Whistle.

Sources and links

The full report on Embedded Advice Limited

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