Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 10 years
- Protected through the principal
- No FCA actions
- Active company since 2000
- Accounts filed up to 30 June 2026
Responsible principal firm
EQUITY DEVELOPMENT LIMITED Reference number: 185325 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Equity Holdings Ltd (FRN 756929) is an AR of EQUITY DEVELOPMENT LIMITED (FRN 185325). When you use Equity Holdings's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Equity Holdings, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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No website on the FCA register
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Phone number
-
Address
2nd floor, Park House, 16-18 Finsbury Circus, London, EC2M 7EB, United Kingdom
In the full report: 2 background checks
- What kind of line 020 7065 2690 is, and the other firm that gives it
- Who else gives the postcode EC2M 7EB
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Equity Development Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company name
- EQUITY HOLDINGS LIMITED
- Company number
- 03917268 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 27 January 2000 (26 years old)
- Registered office
- Green Island Park Road, Ardleigh, Colchester, CO7 7SP, England
- Nature of business
-
- Activities of financial services holding companies (SIC 64205)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Andrew Gordon Edmond | Director | Jun 1963 | 2 Sep 2019 | 3 other companies |
| Hannah Kathryn Anderson | Director | Aug 1978 | 29 Oct 2019 | 2 other companies |
| Hannah Kathryn Anderson | Secretary | Not published | 27 Apr 2022 | – |
Other companies run by these 2 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 3
- closed down
- 1
- is FCA-registered
- 1
In the full report: all 3 companies, named
- What each company does, and whether it is still trading
- Which of these 2 directors sit on each board, and since when
- Any that went into liquidation or administration
- The one on the FCA register
- The 2 companies these 2 directors run together
- All 21 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£1.04m
+3.2% from £1.01m
Cash at bank
£648k
−3.5% from £672k
Owed within a year
£264k
−18% from £322k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
The figures for the year to 30 June 2026 were read from the printed accounts, because the filing does not tag them in a form that can be read automatically. They were checked against the accounts’ own totals.
These are group figures: the firm and the companies it owns, combined.
Accounts filed at Companies House for company 03917268. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Equity Holdings’s history from the FCA register and Companies House, newest first.
2019
12 December 2019
- Effective Research Limited took control (75–100% of shares)
- Ngr Capital Limited stopped being the majority owner
Companies House
31 October 2019
- Advfn PLC stopped being a part-owner
Companies House
2018
19 June 2018
- Advfn PLC became a part-owner (25–50% of shares)
Companies House
2016
26 August 2016
- Became an appointed representative
FCA register
6 April 2016
- Ngr Capital Limited became the majority owner (50–75% of shares)
Companies House
2000
27 January 2000
- Incorporated at Companies House
Companies House
In the full report: all 45 events
- All 45 events in its history (7 shown here)
- Every director appointment and resignation: 38
Firms connected to Equity Holdings
Other FCA-listed firms that share a director, phone number or address with Equity Holdings. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share a director
- 1
- share its phone number
- 1
In the full report: the connected firm, named
- How it is linked: shared directors (1), the same phone number (1)
- Who links it to this firm: the named directors, with dates
Firms like Equity Holdings
Other firms of the same type (financial adviser), nearest first.
In London
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Equity Holdings
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 3 other companies its directors have run, named
- 2 background checks on its contact details
- All 45 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk