Introducer appointed representative
This firm can only introduce you to its principal, and cannot give financial advice, recommend products, or arrange deals alone.
- Appointed for 2 years
- Protected through the principal
- No FCA actions
- Active company since 2023
- Accounts filed up to 31 August 2025
Responsible principal firm
AGRIA PET INSURANCE LIMITED Reference number: 496160 View firm →What does this mean?
- An introducer appointed representative can only pass your details to its principal firm. It cannot recommend products, give financial advice, or arrange deals on its own.
- Equiyd Limited (FRN 1018976) introduces customers to AGRIA PET INSURANCE LIMITED (FRN 496160). Any regulated advice or arranging is done by the principal, not Equiyd.
- Example: if Equiyd refers you to a financial adviser, the advice should come from the principal firm, not from Equiyd itself.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Website
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Phone number
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Address
1st Floor, Rutherford House, Warrington Road, Birchwood, WA3 6ZH, United Kingdom
In the full report: 3 background checks
- When equiyd.com first appeared online, and whether it can receive email
- What kind of line 07803 344416 is
- Who else gives the postcode WA3 6ZH
FCA permissions and consumer protection
- Protection through the principal firmProtection works through Agria Pet Insurance Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 15073908 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 15 August 2023 (3 years old)
- Registered office
- Washington House Birchwood Park Avenue, Birchwood, Warrington, WA3 6GR, England
- Nature of business
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- Business and domestic software development (SIC 62012)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| David Lea | Director | Apr 1971 | 15 Aug 2023 | None |
| Michelle Lea | Director | Nov 1979 | 15 Aug 2023 | 2 other companies |
| Simon Howe Brooks-Ward | Director | Sep 1963 | 20 Aug 2026 | 16 other companies |
Other companies run by these 3 directors
A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.
- other companies
- 18
- closed down
- 11
- went insolvent
- 1
In the full report: all 18 companies, named
- What each company does, and whether it is still trading
- Which of these 3 directors sit on each board, and since when
- The one that went into liquidation or administration
- All 4 people who have ever been directors, with their dates
Filed accounts and finances
Net assets
£155k
−48% from £296k
Cash at bank
£17.0k
No earlier figure to compare
Employees (average)
3
+200% from 1
Owed within a year
£27.8k
+63% from £17.1k
Assets and liabilities
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 15073908. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Equiyd’s history from the FCA register and Companies House, newest first.
2024
23 December 2024
- Claire Spencer stopped being a part-owner
Companies House
13 September 2024
- Became an introducer appointed representative
FCA register
2023
15 August 2023
- Incorporated at Companies House
- Claire Spencer became a part-owner (25–50% of shares)
- Michelle Lea became the majority owner (50–75% of shares)
Companies House
In the full report: all 10 events
- All 10 events in its history (5 shown here)
- Every director appointment and resignation: 5
Firms connected to Equiyd
Other FCA-listed firms that share a director, phone number or address with Equiyd. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Equiyd
Other firms of the same type (insurance broker), nearest first.
In the Warrington (WA) postcode area
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Equiyd
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- 18 other companies its directors have run, named
- 3 background checks on its contact details
- All 10 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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Who runs Equiyd?
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What do Equiyd’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk