First Avenue Partners (London) Limited: FCA regulated?

Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Appointed for 10 years
Protected through the principal
No FCA actions
Active company since 2016

Responsible principal firm

First Avenue Partners LLP Reference number: 453653 Authorised View firm →

What does this mean?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
First Avenue Partners (London) Limited (FRN 751523) is an AR of First Avenue Partners LLP (FRN 453653). When you use First Avenue Partners (London)'s services, the FCA authorisation sits with the principal firm.
Example: if you take financial advice from First Avenue Partners (London), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

Website

firstavenue.com (opens in a new tab)
Phone number

020 7016 6600
Address

Swan House, 17-19 Stratford Place, London, W1C 1BQ, United Kingdom

In the full report: 3 background checks

When firstavenue.com first appeared online, and whether it can receive email
What kind of line 020 7016 6600 is, and the other firm that gives it
Who else gives the postcode W1C 1BQ

Other names (1)

If you were contacted under any of these names, it is this firm.

First Avenue Trading name: A name it trades under now.

FCA permissions and consumer protection

Protection through the principal firm
Protection works through First Avenue Partners LLP, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Complaints Ombudsman, free
You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number: 10153801 (opens Companies House in a new tab)
Company status: Active
Company type: Private limited company
Incorporated: 28 April 2016 (10 years old)
Registered office: 17-19 Stratford Place, London, W1C 1BQ, United Kingdom
Nature of business: Financial intermediation not elsewhere classified (SIC 64999)

Directors and company secretaries

Name	Role	Born	Appointed	Other companies
Paul Derek Buckley	Director	Sep 1963	28 Apr 2016	1 other company
Stefan Hardy Sarles	Secretary	Not published	28 Apr 2016	–

Other companies run by its director

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company: 1
still active: 1

In the full report: all 1 company, named

What each company does, and whether it is still trading
Which of its director sits on each board, and since when
Any that went into liquidation or administration
All 2 people who have ever been directors, with their dates

Key dates in its history

First Avenue Partners (London)’s history from the FCA register and Companies House, newest first.

Key events (3) All events (7)

2016

1 July 2016

Became an appointed representative

FCA register

28 April 2016

Incorporated at Companies House
First Avenue Partners LLP took control (75–100% of shares)

Companies House

In the full report: all 7 events

All 7 events in its history (3 shown here)
Every director appointment and resignation: 3

Firms connected to First Avenue Partners (London)

Other FCA-listed firms that share a director, phone number or address with First Avenue Partners (London). A link shows who the firm is tied to, not whether either can be trusted.

connected firm: 1
share its phone number: 1
share its postcode: 1

In the full report: the connected firm, named

How it is linked: the same phone number (1), the same postcode (1)
Who links it to this firm: the named directors, with dates

Firms like First Avenue Partners (London)

Other firms of the same type (financial adviser), nearest first.

In London

SIX Financial Information UK LimitedLondonAppointed representative Magellan Investment Partners (UK) LimitedLondonAppointed representative Moonfare UK LimitedLondonAppointed representative Alpha FX Institutional LimitedLondonAppointed representative LCP Capital Solutions LimitedLondonAppointed representative Brighton Park Capital UK LimitedLondonAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on First Avenue Partners (London)

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

1 other company its directors have run, named
3 background checks on its contact details
All 7 events in its history
1 connected firm, named, and who links them

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Frequently asked questions about this firm

Is First Avenue Partners (London) Limited FCA authorised?

First Avenue Partners (London) Limited (FRN 751523) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.

What does appointed representative mean for First Avenue Partners (London)?

An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. First Avenue Partners (London) Limited (FRN 751523) is an AR of First Avenue Partners LLP (FRN 453653). When you use First Avenue Partners (London)'s services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from First Avenue Partners (London), complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

What is First Avenue Partners (London)’s phone number and website?

The FCA register lists the phone number 020 7016 6600 and the website firstavenue.com for First Avenue Partners (London). If you were given different contact details, use these to check with the firm before going any further. The same number is also given by one other FCA firm.

Is First Avenue Partners (London) a scam or clone?

First Avenue Partners (London) is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.

Is my money safe with First Avenue Partners (London)?

Protection works through First Avenue Partners LLP, the principal firm responsible for First Avenue Partners (London)'s regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.

Who owns First Avenue Partners (London)?

First Avenue Partners (London) is owned by First Avenue Partners LLP, which holds 75–100% of shares, 75–100% of votes and can appoint and remove the board, since 28 April 2016.

Who runs First Avenue Partners (London)?

Companies House lists one director of First Avenue Partners (London): Paul Derek Buckley.

How long has First Avenue Partners (London) been in business?

The company was formed on 28 April 2016.

Does First Avenue Partners (London) use any other names?

It trades as First Avenue.