Fortune Financial Planning Ltd
Reference number: 573484
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Appointed representative
This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.
- Appointed for 14 years
- Protected through the principal
- No FCA actions
- Active company since 2011
- Accounts filed up to 31 July 2025
- On its latest accounts it owed £38.7k more than it owned
- 1 thing worth a closer look in the background checks
Responsible principal firm
First Complete Limited Reference number: 435779 View firm →What does this mean?
- An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
- Fortune Financial Planning Ltd (FRN 573484) is an AR of First Complete Limited (FRN 435779). When you use Fortune Financial Planning's services, the FCA authorisation sits with the principal firm.
- Example: if you take financial advice from Fortune Financial Planning, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
- Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
Website, phone number and address
Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.
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Phone number
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Address
Malthouse Court, Bridge Street, Hitchin, Hertfordshire, SG5 2DJ, United Kingdom
In the full report: 3 background checks, 1 thing worth a closer look
- When fortunefinancial.co.uk first appeared online, and whether it can receive email
- What kind of line 07725 210190 is, and the other firm that gives it
- Who else gives the postcode SG5 2DJ
FCA permissions and consumer protection
- Protection through the principal firmProtection works through First Complete Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
- Complaints Ombudsman, freeYou can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
FCA disciplinary action and complaints
No FCA disciplinary action.
The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.
Companies House record
The company behind the firm: its status, age, registered office and directors.
- Company number
- 07737045 (opens Companies House in a new tab)
- Company status
- Active
- Company type
- Private limited company
- Incorporated
- 11 August 2011 (15 years old)
- Registered office
- Malthouse Court, Bridge Street, Hitchin, Hertfordshire, SG5 2DJ, United Kingdom
- Nature of business
-
- Activities of insurance agents and brokers (SIC 66220)
Directors and company secretaries
| Name | Role | Born | Appointed | Other companies |
|---|---|---|---|---|
| Mark David Seddon | Director | Feb 1982 | 11 Aug 2011 | None |
In the full report: every company its directors have run
- Confirmation that its director runs no other company
Filed accounts and finances
Net assets
−£38.7k
Down £39.4k from £723
Employees (average)
6
Same as 6
Owed within a year
£226k
+26% from £179k
Net assets are negative: on its last balance sheet the company owed £38.7k more than it owned.
Assets and liabilities
In the full report: all 6 years of accounts
- Every year from 2020 to 2025
- The chart, over every year
- Every filed figure, year by year
About these figures
- Turnover
- Money taken from sales in the year, before any costs.
- Profit before tax
- What was left after the year’s costs, before corporation tax. A minus figure is a loss.
- Net assets, or total equity
- Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
- Total assets and total liabilities
- Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
- Cash at bank
- Money in the company’s accounts on the last day of the year.
- Owed within a year, owed after a year
- Debts and bills due in the next twelve months, and those due later.
There is no turnover or profit: small companies do not have to publish them.
Accounts filed at Companies House for company 07737045. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.
Key dates in its history
Fortune Financial Planning’s history from the FCA register and Companies House, newest first.
2016
11 August 2016
- Mark David Seddon took control (75–100% of shares)
Companies House
2012
25 January 2012
- Became an appointed representative
FCA register
2011
11 August 2011
- Incorporated at Companies House
- Mark David Seddon appointed as a director
Companies House
Director appointments and resignations, and trading names, appear under All events.
Firms connected to Fortune Financial Planning
Other FCA-listed firms that share a director, phone number or address with Fortune Financial Planning. A link shows who the firm is tied to, not whether either can be trusted.
- connected firm
- 1
- share its phone number
- 1
- share its postcode
- 1
In the full report: the connected firm, named
- How it is linked: the same phone number (1), the same postcode (1)
- Who links it to this firm: the named directors, with dates
Firms like Fortune Financial Planning
Other firms of the same type (insurance broker), nearest first.
In Hitchin
Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.
Get the full report on Fortune Financial Planning
Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.
- Every company its directors have run, named
- 3 background checks on its contact details, 1 flagged
- 6 years of accounts, charted
- All 4 events in its history
- 1 connected firm, named, and who links them
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Frequently asked questions about this firm
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What is Fortune Financial Planning’s phone number and website?
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Who owns Fortune Financial Planning?
Who runs Fortune Financial Planning?
How long has Fortune Financial Planning been in business?
What do Fortune Financial Planning’s latest accounts show?
Sources and links
- Its entry on the FCA register register.fca.org.uk
- Its Companies House record gov.uk
- Complaints the Financial Ombudsman Service can help with financial-ombudsman.org.uk
- Report a scam to the FCA fca.org.uk