Good Move Finance Ltd

Reference number: 791676

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Appointed representative

This firm does not hold FCA authorisation of its own, and acts under a principal firm, which is legally responsible for its regulated business.

Responsible principal firm

Mortgage Advice Bureau Limited Reference number: 455545 Authorised View firm →
What does this mean?
  • An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct.
  • Good Move Finance Ltd (FRN 791676) is an AR of Mortgage Advice Bureau Limited (FRN 455545). When you use Good Move Finance's services, the FCA authorisation sits with the principal firm.
  • Example: if you take financial advice from Good Move Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances.
  • Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks

  • When mortgagewinners.co.uk first appeared online, and whether it can receive email
  • What kind of line 0800 260 6662 is
  • Who else gives the postcode PO2 8FA
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Other names (2)

If you were contacted under any of these names, it is this firm.

  • Mortgage Winners Trading name
  • Mortgage Advice Bureau Former trading name

FCA permissions and consumer protection

  • Protection through the principal firm
    Protection works through Mortgage Advice Bureau Limited, the principal firm responsible for this firm's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company number
10869052
Company status
Active
Company type
Private limited company
Incorporated
17 July 2017 (9 years old)
Registered office
Portsmouth Technopole, Kingston Crescent, Portsmouth, Hampshire, PO2 8FA, England
Nature of business
  • Financial intermediation not elsewhere classified (SIC 64999)
  • Activities of insurance agents and brokers (SIC 66220)

Directors and company secretaries

Name Role Born Appointed Other companies
Raymond Kevin Eamer Director Dec 1982 17 Jul 2017 1 other company
Luke Rhys Mcleod Director Jan 1995 17 Jul 2017 1 other company

Other companies run by these 2 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other company
1
still active
1
run together
1

In the full report: all 1 company, named

  • What each company does, and whether it is still trading
  • Which of these 2 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 1 company these 2 directors run together
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Filed accounts and finances

Year to 31 July 2025Abridged accountsNot audited

Net assets

£3,669

−66% from £10.8k

Cash at bank

£399

−97% from £12.1k

Employees (average)

2

+100% from 1

Assets and liabilities

In the full report: all 7 years of accounts

  • Every year from 2019 to 2025
  • The chart, over every year
  • Every filed figure, year by year
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About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 10869052. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

Good Move Finance’s history from the FCA register and Companies House, newest first.

Key events (4) All events (9)

2017

17 October 2017

  • Became an appointed representative

FCA register

17 July 2017

  • Incorporated at Companies House
  • Luke Rhys McLeod became a part-owner (25–50% of shares)
  • Raymond Kevin Eamer became a part-owner (25–50% of shares)

Companies House

In the full report: all 9 events

  • All 9 events in its history (4 shown here)
  • Every director appointment and resignation: 2
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Firms connected to Good Move Finance

Other FCA-listed firms that share a director, phone number or address with Good Move Finance. A link shows who the firm is tied to, not whether either can be trusted.

connected firms
3
share its postcode
3

In the full report: all 3 connected firms, named

  • How each is linked: the same postcode (3)
  • Who links each one: the named directors, with dates
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Firms like Good Move Finance

Other firms of the same type (insurance broker), nearest first.

In Portsmouth

Kenroy LimitedPortsmouthAppointed representativeMandy MunroPortsmouthAppointed representativeReece Blake Marsh Solutions LtdPortsmouthAppointed representativeSeek to Protect LimitedPortsmouthAppointed representativeeasySim LtdPortsmouthAppointed representativeFCC Paragon Group LtdPortsmouthAppointed representative

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on Good Move Finance

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 1 other company its directors have run, named
  • 3 background checks on its contact details
  • 7 years of accounts, charted
  • All 9 events in its history
  • 3 connected firms, named, and who links them

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Frequently asked questions about this firm

Is Good Move Finance Ltd FCA authorised?
Good Move Finance Ltd (FRN 791676) is not directly authorised. It is an appointed representative acting under the responsibility of a directly authorised principal firm.
What does appointed representative mean for Good Move Finance?
An appointed representative (AR) can carry out regulated financial services, but is not directly authorised by the FCA. A principal firm holds the authorisation and is legally responsible for the AR's conduct. Good Move Finance Ltd (FRN 791676) is an AR of Mortgage Advice Bureau Limited (FRN 455545). When you use Good Move Finance's services, the FCA authorisation sits with the principal firm. Example: if you take financial advice from Good Move Finance, complaints and compensation usually follow the same rules as dealing with the principal, but this depends on the product and your circumstances. Before you proceed, confirm contact details match the official FCA register for both firms. Scammers sometimes clone legitimate AR names and FRNs but use fake phone numbers and websites.
What is Good Move Finance’s phone number and website?
The FCA register lists the phone number 0800 260 6662 and the website mortgagewinners.co.uk for Good Move Finance. If you were given different contact details, use these to check with the firm before going any further.
Is Good Move Finance a scam or clone?
Good Move Finance is a genuine FCA-listed firm, and the FCA has published no warnings about fake versions of it. Scammers do copy real firms, though, so check that any contact details you were given match the ones on the register.
Is my money safe with Good Move Finance?
Protection works through Mortgage Advice Bureau Limited, the principal firm responsible for Good Move Finance's regulated activity. FSCS cover and the Financial Ombudsman Service apply as they would to the principal.
Who owns Good Move Finance?
Companies House lists 2 people with significant control of Good Move Finance: Mr Luke Rhys McLeod (25–50% of shares) and Mr Raymond Kevin Eamer (25–50% of shares).
Who runs Good Move Finance?
Companies House lists 2 directors of Good Move Finance: Raymond Kevin Eamer and Luke Rhys McLeod.
How long has Good Move Finance been in business?
The company was formed on 17 July 2017.
What do Good Move Finance’s latest accounts show?
Its latest accounts, to 31 July 2025, show net assets of £3,669 (−66% from £10.8k) and cash at bank of £399 (−97% from £12.1k).
Does Good Move Finance use any other names?
It trades as Mortgage Winners. It has previously used the name Mortgage Advice Bureau.

Sources and links

The full report on Good Move Finance Ltd

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