GSB Capital Ltd

Reference number: 971774

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Scammers have impersonated this firm. The FCA has published 1 warning naming the fake phone numbers, emails and websites they used. See the warnings →

Website, phone number and address

Compare these against whatever you were given. Scammers clone real firm names and reference numbers but use their own phone number and website, so a detail that does not match the register is the clearest warning sign there is.

In the full report: 3 background checks, 1 thing worth a closer look

  • When gsbglobal.com first appeared online, and whether it can receive email
  • What kind of line 020 8050 8845 is
  • Whether EC3V 3ND is a shared office: 24 other firms give it
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Other names (3)

If you were contacted under any of these names, it is this firm.

  • GSB Private Trading name: A name it trades under now.
  • GSB Wealth Trading name: A name it trades under now.
  • E44 Financial Former trading name: A name it used to trade under.

Warning

Scammers have impersonated this firm

Fraudsters have used this firm's name or details with their own contact information to appear genuine. Check whatever you were given below, and against the firm's real details above.

Fake phone numbers (1)
  • 01975 968275
Fake email addresses (1)
  • support@www.gsbcapital.pro
Fake websites (1)
  • gsbcapital.pro
The FCA warning these came from

Scammers change these details often. Always check the live FCA warning.

FCA permissions and consumer protection

  • Give regulated advice FSCS may apply
    A claim for unsuitable advice is itself FSCS-protected, up to the limit that applies to the product you were advised on.
  • Manage or trade investments FSCS may apply
    Eligible investment and pension claims are typically FSCS-protected up to £85,000 per person, depending on the product and your circumstances.
  • Advise on or arrange mortgages FSCS may apply
    Mortgage advice and arranging may be FSCS-covered, up to the limit that applies.
  • Lend or arrange credit No FSCS cover
    Consumer credit is not covered by the FSCS, so there is no compensation scheme if the firm fails.
  • Complaints Ombudsman, free
    You can refer a complaint about this firm to the Financial Ombudsman Service for free, whichever activity it relates to.
Show FCA detail (14 permissions)
  • Acting as a CBTL advisor
  • Acting as a CBTL Advisor
  • Acting as a CBTL arranger
  • Acting as a CBTL Arranger
  • Advising on investments (except on Pension Transfers and Pension Opt Outs)
  • Advising on P2P agreements
  • Advising on Pension Transfers and Pension Opt Outs
  • Advising on regulated mortgage contracts
  • Arranging (bringing about) deals in investments
  • Arranging (bringing about) regulated mortgage contracts
  • Credit Broking
  • Debt-counselling
  • Making arrangements with a view to regulated mortgage contracts
  • Making arrangements with a view to transactions in investments

FCA disciplinary action and complaints

No FCA disciplinary action.

The Financial Ombudsman Service only publishes complaint figures for firms with 30 or more new complaints in six months, so there are none here for this firm.

The clone warnings above are scammers using this firm's name, not something the firm has done.

Companies House record

The company behind the firm: its status, age, registered office and directors.

Company status
Active
Company type
Private limited company
Incorporated
8 July 2021 (5 years old)
Registered office
1 Cornhill, London, EC3V 3ND, England
Nature of business
  • Activities of financial services holding companies (SIC 64205)

Directors and company secretaries

Name Role Born Appointed Other companies
Alison Ruth Whatnall Director Oct 1981 8 Jul 2021 2 other companies
Ross Andrew George Whatnall Director Mar 1987 8 Jul 2021 2 other companies
GSB HOLDINGS LIMITED Corporate director Not published 4 Jul 2024 None
Carol Monis Secretary Not published 1 Feb 2024 –

Other companies run by these 3 directors

A firm is run by people, and their other companies are their track record: what they built, what closed, and anything that failed. It is the check most people never think to make.

other companies
2
closed down
1
run together
2

In the full report: all 2 companies, named

  • What each company does, and whether it is still trading
  • Which of these 3 directors sit on each board, and since when
  • Any that went into liquidation or administration
  • The 2 companies these 3 directors run together
  • All 6 people who have ever been directors, with their dates
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Filed accounts and finances

17 months to 31 December 2024Micro-entity accountsNot audited

Net assets

£20.0k

Up £58.5k from −£38.5k

Employees (average)

10

+900% from 1

Owed within a year

£248k

+237% from £73.7k

Assets and liabilities

About these figures
Turnover
Money taken from sales in the year, before any costs.
Profit before tax
What was left after the year’s costs, before corporation tax. A minus figure is a loss.
Net assets, or total equity
Everything the company owns minus everything it owes. A minus figure means it owes more than it owns.
Total assets and total liabilities
Everything the company owns, and everything it owes, on the last day of the year. The gap between them is its net assets.
Cash at bank
Money in the company’s accounts on the last day of the year.
Owed within a year, owed after a year
Debts and bills due in the next twelve months, and those due later.

There is no turnover or profit: small companies do not have to publish them.

Accounts filed at Companies House for company 13501680. Every figure is as filed, apart from total assets and total liabilities, which are added up from filed figures. Nothing is estimated.

Key dates in its history

GSB Capital’s history from the FCA register and Companies House, newest first.

2026

17 August 2026

  • FCA warned the public about a scam impersonating this firm

FCA warning list

2024

4 July 2024

  • Alison Ruth Whatnall stopped being a part-owner
  • Gsb Holdings Limited took control (75–100% of shares)
  • Ross Andrew George Whatnall stopped being a part-owner

Companies House

2022

27 September 2022

  • Regulated by the FCA from this date
  • Became authorised by the FCA

FCA register

2021

8 July 2021

  • Incorporated at Companies House
  • Alison Ruth Whatnall became a part-owner (25–50% of shares)
  • Ross Andrew George Whatnall became a part-owner (25–50% of shares)

Companies House

In the full report: all 23 events

  • All 23 events in its history (9 shown here)
  • Every director appointment and resignation: 8
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Firms like GSB Capital

Other firms of the same type (financial adviser), nearest first.

In London

Firms are listed by type and location, best known first. Being listed is not a recommendation: check any firm before you deal with it.

Get the full report on GSB Capital

Everything on this page, plus everything locked above, in one dated PDF you can keep, file or send on.

  • 2 other companies its directors have run, named
  • 3 background checks on its contact details, 1 flagged
  • All 23 events in its history

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Frequently asked questions about this firm

Is GSB Capital Ltd FCA authorised?
Yes, GSB Capital Ltd (FRN 971774) is authorised by the FCA to carry out regulated activities. It has held its current authorisation since September 2022 and works as a financial adviser. The FCA has placed no limits on its permissions.
What is GSB Capital’s phone number and website?
The FCA register lists the phone number 020 8050 8845 and the website gsbglobal.com for GSB Capital. If you were given different contact details, use these to check with the firm before going any further.
Is GSB Capital a scam or clone?
Scammers have impersonated GSB Capital: the FCA has published a warning about fake versions of it, using contact details that are not the firm's. Only trust the details the FCA register gives for GSB Capital, shown on this page.
Is my money safe with GSB Capital?
Its FCA permissions do not allow it to hold or control client money. It depends on the product, but eligible claims may be protected by the FSCS. You can also refer complaints about GSB Capital to the Financial Ombudsman Service, free of charge.
Who owns GSB Capital?
GSB Capital is owned by Gsb Holdings Limited, which holds 75–100% of shares, since 4 July 2024. Before that, it was controlled by Mr Ross Andrew George Whatnall and Mrs Alison Ruth Whatnall.
Who runs GSB Capital?
Companies House lists 3 directors of GSB Capital: Alison Ruth Whatnall, Ross Andrew George Whatnall and Gsb Holdings Limited.
How long has GSB Capital been in business?
The company was formed on 8 July 2021, and has held its current FCA authorisation since September 2022.
What do GSB Capital’s latest accounts show?
Its latest accounts, to 31 December 2024, show net assets of £20.0k (up £58.5k from −£38.5k).
Does GSB Capital use any other names?
It trades as GSB Private and GSB Wealth. It has previously used the name E44 Financial.

Sources and links

The full report on GSB Capital Ltd

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